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Maximize the impact of your campaigns with animated gifs: Practical tips for email marketing

Maximize the impact of your campaigns with animated gifs: Practical tips for email marketing

It has been proven that creativity and good humor are one of the qualities that a user values ​​most when reading an email marketing campaign. More and more newsletters incorporate GIFs, that is, animated images. It seemed like an obsolete format, but no, its ability to generate response and interaction has made it resurface and become an element that will increase your opening rate.

How to get Influencers for your Marketing strategy

How to get Influencers for your Marketing strategy

One of the most used strategies to increase the visibility of a brand is marketing with Influencers.

Tips to avoid spam and enhance your email marketing strategy

Tips to avoid spam and enhance your email marketing strategy

One of the first pieces of advice given to someone when they start in the world of email marketing is: Don't buy email databases.

Build customer loyalty with Email Automation

Build customer loyalty with Email Automation

The online world changes constantly, however, there are communication channels that are maintained over time, keeping their effectiveness intact.

IAB presents the Search Marketing White Paper.

IAB presents the Search Marketing White Paper.

The printed and digital version of an industry document that lays the foundation for what search marketing is and how it benefits companies is presented.

Bitcoin: meet the digital currency that revolutionized the world

Bitcoin: meet the digital currency that revolutionized the world

Bitcoin is a currency that has revolutionized the world of finance, has changed the way we normally use money, and offers several advantages over any other currency. It currently has a value of $22,940.00 MXN. Learn more about the currency that changed the world since it became official in 2009.

Study of Media and Device Consumption among Mexican Internet Users 2017

Study of Media and Device Consumption among Mexican Internet Users 2017

IAB México presents for the ninth consecutive year, the Study of Media and Device Consumption among Mexican Internet Users 2017. Find out the details.

What is HTML? Differences between Backend and Frontend

What is HTML? Differences between Backend and Frontend

Html is not a programming language, however it is essential to deliver a functional website. In this short article we explain the differences between the teams that will make up the development of your website and what you should know about these two activities.

Tips for saying "NO" to a client

Tips for saying "NO" to a client

It is time to take a look at our reality, be honest with ourselves and ask ourselves, is the customer really always right? We believe not.