To continue standing out among other channels that were emerging, Email Marketing dhad to evolve and incorporate new functionalities that adapted to the needs of users, the Email Automation is one of them! In this post we will show you all its benefits so that you can start implementing it in your Campaigns and you can generate a solid bond with your clients.
What is Email Automation?
It is a fabulous tool that allows you to send a series of emails intelligently by scheduling them based on certain criteria such as dates, events or specific activities of your contacts. It will allow you to reach your Subscribers at the right time and with timely messages!
It will be the best ally of your communication strategy since it will save you time and effort. You will only have to allocate a few minutes to its programming, then the system takes care of doing the rest. The series of shipments is made just when the conditions you have previously defined are met. These can be:
- Specific date: Email Automation by Date will allow you to schedule a series of emails to be sent on a specific day of the week, month or year. It's ideal for running weekly promotions or greeting your contacts on their birthdays!
- When someone subscribes to your List: with Subscription Email Automation you can schedule shipments for those people who register in your Database, so you can send them a warm welcome message or confirmation of registration for an event.
- Updates to your Blog or Site: through Email Automation RSS, your Subscribers will receive a Campaign with the latest published articles, according to the frequency you define.
Benefits of including it in your strategy
One of the greatest advantages of Email Automation is that it will allow you to build a more personalized bond with each of your contacts, making them feel unique and generating greater loyalty. You will obtain better results and optimize the efficiency of your Campaigns.
Once you automate the conversion processes from acquisition to final purchase you will increase the income of your business and you will obtain a greater ROI on your actions. This great tool will do the work that you would have to do manually every day and will accompany your prospects throughout the sales cycle, a fundamental factor since 50% of the prospects generated are qualified but not ready to buy,
It is very important to cultivate those leads, to achieve this you can send them a message on a specific day of the week with a special promo and be present at the most opportune moments.
The secret is to interact fluidly with Subscribers, but without overwhelming them, but rather providing them with information of interest about your products, services or even news from the sector. Always remember, it is vital that the content is relevant to each of them.
Strengthen the relationship with your clients
Currently, consumers cannot wait, the pace of life they lead is accelerated and they demand quick responses. In addition, they seek a more personalized contact, we must create direct and concrete relationships. Email Automation is ideal for this since it will give you the possibility of greeting your contacts for their birthdays and on special dates such as Christmas, Valentine's Day, Father's Day, etc.
You can make each Subscriber feel special by personalizing your shipments. It is not only about adding their name in the email, but also taking into account factors such as geographical location, gender, age and other data that will make them feel that each Email they receive was created especially for them.
Do you have little time to dedicate to your actions? Don't worry! You will not have to configure your shipments manually one by one, you can customize your pieces by adding Custom Fields and segmenting according to behaviors in previous Campaigns, among other possibilities.
Measure results and optimize your actions
To maximize your Marketing strategy, it is necessary that you first evaluate your results. With Email Automation you will always be able to maximize your sales processes since you will have access to detailed metrics in real time to see the performance of the Campaigns.
One of the Reports The most relevant is the so-called Conversion Funnel, thanks to it you will know the path that your Subscribers take towards your final objective, you will see what percentage of Emails were sent, delivered and opened as well as what their Click Rate was.
On the other hand, you will be able to discover which contents most engage your contacts by viewing the Loyalty Report.
Recommendations for building a Campaign
Do you know what the three most important points are to build a truly effective Campaign? Personalization, the relevance of the content and choosing the precise moment to send. By implementing Email Automation you will be able to meet these three parameters at the same time and effortlessly. You just have to configure your shipments so that they arrive immediately after the criteria you define and you will be respecting these three commandments to the letter.
Now let's get to work! Put all these recommendations into practice to grow your business and multiply your sales. Do you still not have an account to make your shipments? Create one at Doppler Email Marketing and start designing your Email Automation Campaign.
