, tool that has survived over the years and is currently positioned as one of the best forms of communication and contact.

to continue highlighting among other channels that were emerging, the email marketing d is one of them! In this post we will show you all its benefits so that you begin to implement in your campaigns What is email automation?

It is a fabulous tool that allows you to send a series of emails intelligently programming them based on certain criteria such as dates, events or specific activities of your contacts. It will allow you to reach your subscribers at the right time and with timely messages!

The shipping series is done just at the time the conditions you have previously defined are met. These can be:

  • Determined date: Email Automation will allow you to program a series of mails to be sent on a specific day of the week, month or year. It is ideal for weekly promotions or greet your contacts on your birthdays!
  • When someone subscribes to your list: with the subscription automation email you can program shipments for those who are registered in your database, so you can send them a warm welcome message or the confirmation of registration to an event.
  • Updates of your blog or site: Through email Automation RSS, your subscribers will receive a campaign with the latest published articles, according to the frequency you define.
It is very important to cultivate those leads, to achieve this you can send them a specific message of the week with a special promo and be present at the most appropriate moments.

The secret is to interact fluently with subscribers, but without saturating them, but providing information about your products, services or even news of the sector. He always remembers, it is vital that the content is relevant to each of them.

strengthens the relationship with your customers

Currently consumers cannot wait, the rhythm of life they lead is accelerated and demand quick response. In addition, they look for more personalized contact, we must create direct and concrete relationships. The automation email is ideal for this since it will give you the possibility of greeting your contacts for their birthdays and on special dates such as Christmas, Valentine's Day, Father's Day, etc.

you can make each subscriber feel special personalizing your shipments. Not only is it about adding their name in the email, but also taking into account factors such as geographical location, gender, age and other data that will make them feel that each email they receive was created especially for them.

Do you have little time to dedicate to your actions? Don't worry! You will not have to configure your shipments manually one by one, you can customize your pieces by adding custom fields and segmenting according to behaviors in previous campaigns, among other possibilities.

measures the results and optimizes your actions

To maximize your marketing strategy, it is necessary for you to evaluate your results. With email automation you can always maximize your sales processes since you will have access to detailed metrics in real time to see the performance of the campaigns.

one of the Reports more relevant is the so-called conversion funnel, thanks to him you will know the path that your subscribers travel towards your final goal, you will see what percentage of emails were sent, delivered and open as well as what was its click rate.

On the other hand, you can discover what are the contents that most catch you

Recommendations to build a campaign

Fulfill these three parameters at the same time and without efforts. You just have to configure your shipments to arrive immediately after the criteria you define and you will be respecting these three commandments to the letter.

Now get to work! Bring all these recommendations to grow your business and multiply your sales. You still don't have an account to make your shipments? Create one in doppler email marketing Email Automation.