If you are reading this, it is likely that, like me, you are used to making presentations and reports for your clients and work teams. Doesn't it happen to you that you focus so much on showing them all, but all the information you have and in the end your presentation of 10 slides becomes 30 and you get lost among so much data, graphs, images and text?

If you had 10 minutes to present, you would probably prefer to go through several slides so as not to bore the client, but then you realize that you still bore him and the worst of all: he will not remember even half of it. What did you tell him... I know, all your effort :(

Therefore, I want to propose something to you: instead of just presenting your hard data, graphs and results, tell a story. We all love stories.

Since we were little we learned to tell stories, why not use this skill to make our presentations with clients - or work teams - more interesting? If we think of our presentations as stories to tell, we will be able to connect more with our audience.

Let's be honest, we are not going to invent the black thread of presentations but we can recommend you follow the same Google tips to optimize your presentations.< /p>

Google recommendations to make better presentations

Use more images than text

For Google, telling stories through images plays an important role in transmitting messages, which is why it is important to understand that for a story to have a greater impact on our audience we must tell it with images.

John Medina, who is a molecular biologist who has conducted extensive research on persuasion and how the brain processes information, recommends burning Powerpoint templates and start from scratch with few words and more images. According to his book: Brain Rules  people are very good remembering images. If we only listen to the information, after three days we will only remember 10% of what we heard, however, if that information is complemented with images, we will remember 65%.

Make one slide per idea, stop using so many bullets.

Maybe you think that by putting bullets with specific ideas you are doing it right, but that is not the case. By putting several bullets on a single slide we can lose everything, do you know why?  

Because human beings are not as multitasking as we think: our brain cannot do two things at the same time and do them well. Our audience cannot listen to us, read what is on the screen and retain all the information.

As soon as you notice that your slide is filled with bullets, stop! Breathe a little and optimize. The ideal is to make one slide per bullet, this way you don't bore the listener.

Spectacular slides

Each of your slides should be like the best spectacular you've ever seen: the one that catches everyone's attention but doesn't distract them so much that they get out of the way.  According to Nancy Duarte - slide design guru - every slide must pass the glance test, which means that your audience should be able to understand your slide in just three seconds. No matter how quickly you look back at it, the image and idea remains engraved.

Hook your audience

It is important that you remember that it is not just about adding images and ideas for the sake of it, everything must be perfectly aligned to support your story. You are the narrator and how So you must keep everyone very attentive to what you say, to do so you only have to think of yourself as part of the audience and not as the narrator, in this way you will know the needs of your audience and you will be able to keep them hooked from start to finish. end.

I hope these tips have been very helpful to you, cuéntame how was it with them, it will be a pleasure for me to read you.