It is not an easy task to implement this technique within your strategy because you must be thorough and comply with certain points that will significantly improve your Campaigns. Everything will depend on different factors that must interact together, such as the market segment you are targeting, your < strong>audience, the positioning of your brand , for example.
There are good practices that will serve as guides so that You can confirm if your Campaign meets the minimum required parameters and you can obtain the results you are looking for.
In Doppler we create a Checklist that will allow you evaluate the performance that your Campaigns will have according to the responses. If you create an Email Marketing Campaign with this simple tool you will see that you will succeed. The important thing is that you take advantage of it and take care of the details that can differentiate you from your competition.
15 key factors for the success of a Campaign
Campaign Settings
1. Correctly specify the sender, we must know who sends the Campaign.
2. Define an attractive and consistent subject for the content of your piece.
Campaign Design
3. Include your brand logo in the header, it is vital to maintain a consistent visual identity!
4. Include ALT tags to each of the images that make up your Campaign in case the user cannot view them, the text of each of them is displayed.
Campaign Content
5. Be clear about what you want to communicate, this will be essential to generate exactly the expectations you want.
6. Personalize the piece. We all feel better if they know who we are.
7. Generate a value proposition in all elements of the Campaign.
8. Incorporate social media buttons to make your Campaign viral.
9. Check the writing and spelling carefully.
10. Includes a link to view the content in an online version.
11. Add a removal link, don't be afraid, having a Subscriber who is not interested in your brand will be more expensive than letting them go.
12. Check all the links in your Campaign, don't let any of them fail.
13. Include your contact information.
One step before sending the Campaign
14. Make sure you select the correct Subscription Lists.
15. Make a test shipment.
These points are just some fundamental points that we suggest you do every time you run a Campaign. If you follow all these steps you will be able to obtain better Open Rates, more conversions and loyalty strong>even more to your community.
Always optimize your shipments
Once you have sent your Campaign you will be able to view the reports and see what results you got. This will allow you to define whether you prefer to continue optimizing your pieces or send them in the same way as the previous ones.
The advice I give you is to always optimize because it is the best way to find out what you can do better. You can view this with the different metrics that the reports provide you.
Make sure your Campaign is really ready to send, so don't hesitate to take a few more minutes and get excellent results. Create a free account and maximize your results with all the power of Doppler.
