one of the most powerful and efficient tools to achieve your marketing goals is undoubtedly email marketing. This tool works for highly attractive compared to other tools.

It is not an easy task to implement this technique within your strategy because you must be thorough and meet certain points that will significantly improve your campaigns. Everything will depend on different factors that must interact together, such as the Doppler Checklist that will allow you to evaluate the performance that your campaigns will have according to the answers. If you create an email marketing campaign with this simple tool you will see what you will succeed. The important thing is that you take advantage and take care of the details that you can differentiate from your competition.

1. Specifies the sender correctly, we must know who sends the campaign.

2. Define an attractive and consistent matter for the content of your piece.

campaign design

3. Includes the logo of your brand in the header, it is vital to maintain a consistent visual identity!

4. Includes ALT labels to each of the images that make up your campaign in case the user cannot visualize them, the text of each of them is displayed.

campaign content

5. It is clear in what you want to communicate, this will be essential to generate just the expectations you want.

6. Customize the piece. We all feel better if they know who we are.

7. Generates a value proposition in all the elements of the campaign.

8. Incorporate social media buttons to viralize your campaign.

9. Thoroughly check the writing and spelling.

10. Includes a link to visualize the content in an online version.

11. Add a removal link, do not be afraid, having a subscriber that is not interested in your brand will be more expensive than letting it go.

12. Verify all the links of your campaign, do not let anyone fail.

13. Includes your contact information.

a step before sending the

14. Be sure to select the correct subscription lists.

15. Make a test sending.

These points are just some fundamental ones that we suggest doing every time you make a campaign. If you meet all these steps you can get better opening rates, more

always optimize your shipments

since you have sent your campaign you can view the reports and see what results you obtained. This will allow you to define if you prefer to follow

the advice I give you is that you always optimize because it is the best way to find out that you can do it better. You can visualize this with the different metrics that reports provide.

Make sure your campaign is really ready to send, so do not hesitate to take a few more minutes and get Free account