Diagnosis Before Execution
We analyze the commercial context, core challenges, and business logic before implementing solutions.
CULTURE
How we think, decide, and work to turn strategy into sustainable results.
Our culture defines who we are and how we operate as strategic partners: with sound judgment, accountability, clarity, and a business perspective focused on real results. Discover what it means to work with a high-performing, collaborative marketing agency.
A culture of continuous innovation that turns strategy into results
At MCK, sustainable growth depends on more than good ideas. It requires business acumen, data interpretation, strategic judgment, and execution aligned with commercial goals—the defining qualities of a true data-driven marketing team.
That is why our collaborative work environment is designed to support smarter decisions, clearer working relationships, and measurable results that stand up over time.
Growth with Purpose
In the digital ecosystem, sustainable growth starts with a clear and consistent profitability model. At MCK, we combine senior-level strategy, data analysis, technology and the judgment to ensure every decision moves the business forward.
Our culture begins with honesty, collaboration and a genuine interest in people. We believe in talent that thinks, challenges assumptions and acts with purpose. Behind every Job to Be Done are not only numbers, but teams and brands where we aim to make a meaningful difference through focus, depth and results-oriented execution.
We understand each partner's Profit Formula to optimize digital assets, strengthen decision-making and make ROI an operating principle rather than a distant goal. Our work is analytical yet deeply human, combining strategic clarity with the empathy of a genuinely committed team.
We are business consultants, strategists, and specialists in media, technology, and creativity. Above all, we are a strategic partner that understands how to connect vision, operations, and results, remembering that the ultimate purpose of any business is to create value for people.
MCK: LET’S GET RESULTS TOGETHER.
What These Values Mean for Our Clients
Working with MCK means partnering with a team that understands the business before execution, creates order before scaling and turns strategy into measurable action. Our culture leads to clearer processes, people-centered decisions and a working relationship that is honest, rigorous and collaborative.
Clarity Before Volume
We prioritize actions that generate bottom-line value over superficial activity.
Sustainable Growth Over Short-Term Reaction
We build long-term equity rather than reacting to short-term noise.
Cross-Disciplinary Integration
We connect strategy, media, technology, and creative execution toward a unified goal.
Our Non-Negotiable Principles
Profit Formula
We understand the business logic before proposing strategy. We design around profitability, not assumptions.
Accountability in agile teams
We take responsibility for decisions, processes, and results. Measurement, adjustment, and ownership are part of the work.
Growth Mindset
Every team member is expected to think critically, challenge with evidence and raise the standard of their work.
Job to Be Done
Before activation, we understand the real job the client needs to accomplish. That clarity defines everything else.
Board
Strengthens MCK's vision, direction, and evolution.
Luis Badillo
Founder & CEO
Mireya Ramírez
Founder & CFO
Cristina Pineda
Partner & COO
Fernando Mosqueda
Partner & Growth Director
Ismael Tello
Partner & TI Head
Head of Strategy
Connects opportunities, vision and business goals through one strategic direction that coordinates teams.
Yesica Terrazas
Team Leads
Translate strategy into valuable deliverables and maintain a high standard across every discipline.
Ana González
Joaquín Collado
Alonso Palma
Jorge Gallareta
Karla Sánchez
70+ people,
Multiple perspectives, one way of working
We are a team of specialists who share one approach: understand, challenge, build, and optimize responsibly. Diversity and inclusion shape how we work; we respect and include talent in every form because the strongest strategies emerge when different minds come together.
The Culture Behind Our Methodology
Our methodology is inseparable from our culture—this is where the agility of Design Thinking meets a deep understanding of each client's Profit Formula .
This strategic perspective enables us to integrate disciplines within an environment that fosters judgment, accountability, and genuine collaboration.
Outstanding results begin with thriving teams, which is why we prioritize the professional and personal growth of our people.
Explore the MCK methodology
Let's work with a strategy built to last
If you need a strategic partner that combines business vision, operational clarity, and a results-oriented culture, let's talk.