Diagnosis before execution
We understand the context, challenge and business logic before implementing any solution.
CULTURE
How we think, decide and work to turn strategy into sustainable results.
Our culture defines who we are and how we operate as strategic partners: with sound judgment, accountability, clarity and a business perspective focused on real results. Discover what it means to work with a high-performing, collaborative marketing agency.
A culture of continuous innovation that turns strategy into results
At MCK, sustainable growth depends on more than good ideas. It requires business understanding, data interpretation, strategic judgment and execution aligned with real goals—the defining qualities of a true data-driven marketing team.
That is why our collaborative work environment is designed to support smarter decisions, clearer working relationships and measurable results that stand up over time.
Growth with Purpose
In the digital ecosystem, sustainable growth starts with a clear and consistent profitability model. At MCK, we combine senior-level strategy, data analysis, technology and the judgment to ensure every decision moves the business forward.
Our culture begins with honesty, collaboration and a genuine interest in people. We believe in talent that thinks, challenges assumptions and acts with purpose. Behind every Job to Be Done are not only numbers, but teams and brands where we aim to make a meaningful difference through focus, depth and results-oriented execution.
We understand each partner's Profit Formula to optimize digital assets, strengthen decision-making and make ROI an operating principle rather than a distant goal. Our work is analytical yet deeply human, combining strategic clarity with the empathy of a genuinely committed team.
We are business consultants, strategists and specialists in media, technology and creativity. Above all, we are a strategic partner that understands how to connect vision, operations and results, remembering that the ultimate purpose of any business is to create value for people.
MCK: LET’S GET RESULTS TOGETHER.
What These Values Mean for Our Clients
Working with MCK means partnering with a team that understands the business before execution, creates order before scaling and turns strategy into measurable action. Our culture leads to clearer processes, people-centered decisions and a working relationship that is honest, rigorous and collaborative.
Clarity before volume
We prioritize what creates genuine value, not what simply creates activity.
Sustainable results before short-term reactions
We work to build, not merely react.
Real integration across disciplines
We connect strategy, media, technology and creativity so every decision supports the same goal.
Our Non-Negotiable Principles
Profit Formula
We understand the business logic before proposing strategy. We design around profitability, not assumptions.
Accountability in agile teams
We take responsibility for decisions, processes and results. Measurement, adjustment and ownership are part of the work.
Inner Coach
Every team member is expected to think critically, challenge with evidence and raise the standard of their work.
Job to Be Done
Before activation, we understand the real job the client needs to accomplish. That clarity defines everything else.
Board
Strengthens MCK's vision, direction and evolution.
Luis Badillo
Founder & CEO
Mireya Ramírez
Founder & CFO
Cristina Pineda
Partner & COO
Fernando Mosqueda
Partner & Growth Director
Ismael Tello
Partner & TI Head
Head of Strategy
Connects opportunities, vision and business goals through one strategic direction that coordinates teams.
Yesica Terrazas
Leads
Translate strategy into valuable deliverables and maintain a high standard across every discipline.
Ana González
Joaquín Collado
Alonso Palma
Jorge Gallareta
Karla Sánchez
70+ people,
Multiple perspectives, one way of working
We are a team of specialists who share one approach: understand, challenge, build and optimize responsibly. Diversity and inclusion shape how we work; we respect and include talent in every form because the strongest strategies emerge when different minds come together.
The Culture Behind Our Methodology
Our methodology is inseparable from our culture. This is where the empathy and agility of Design Thinking meet a deep understanding of each client's Profit Formula .
This strategic view of the business lets us integrate disciplines in an environment that encourages judgment, responsibility and genuine collaboration.
We know that outstanding results begin with thriving teams, which is why we prioritize the professional and personal development of our people, helping them grow alongside the solutions we create.
Explore the MCK methodology
Let's work with a strategy built to last
If you need a strategic partner that combines business vision, operational clarity and a results-oriented culture, let's talk.