Mass mailings vs spam, how are they different?
Before talking about the differences between the two, it is important to really know what is junk mail or spam?
Spam, also called junk mail, is the sending of mass emails to users who have not given their permission to receive them, that is, a sending unsolicited. Generally, they are shipments of large quantities for advertising purposes. Today, email managers such as Gmail, Yahoo or Hotmail have an intelligent filtering system that detects this type of email and sends it directly to the spam folder without going through the recipient's inbox.
What differentiates sending mass emails from spam?
The first difference we find is in reference to the recipient. In email marketing the recipient of the email has given their permission to receive it while in the case of spam they have not.
In spam mail there is no type of segmentation, the campaign is sent to the entire contact list, which is normally of dubious origin . In the mailing there is segmentation, the campaigns are adjusted to the interests, age, geographical area... of the user.
The content of email marketing is usually of quality, interesting and useful for the user, but spam is pure advertising. The organization of a mailing campaign is thought out, there is an order and a worked design. Spam emails are totally disorganized and lack structure.
The subject of spam emails usually contain capital letters, many exclamation marks and the so-called spamwords, in addition to being misleading messages unlike those in newsletters that are intended strategically. Finally, spam does not usually have an unsubscribe link however in emailing campaigns this is easily seen, since it is required by law.
How can I avoid spam?
In the world of mass mail it is advisable to have your own and authenticated domain name. When a user receives a newsletter, which in the recipient's email The name of the company appears gives seriousness, security and trust.
An authenticated domain of your owngives credibility to the sender and shows that they care about their image. At the same time, it helps create a personal brand and the recipients now retain the name of the company and associate us with it. It also allows us to optimize the deliverability of the campaigns. For authentication, the rules of email providers are used to verify the identity of the sender to combat spam.
The best way to prevent your mass mailings from going to the spam folder and reaching the inbox is to use an email marketing application , created to perform this function. Its use guarantees good deliverability, and with the graphic editor available we can create fantastic newsletters in just 15 minutes.
Why does spam exist?
Spam is the quick and easy way to email marketing, but it gives a bad reputation to the company that does it. It is expensive to get subscribers and create your own database but it is what we should do. Working attractive lead magnets and offering a gift (a tutorial, a discount, the first chapter of a course...) is the best way to fill our database and generate a list of loyal contacts. p>
What consequences can spamming have?
Making spam gives a bad name and bad reputation to the company that does it, users already mark you as suspicious and will not trust you in the future . In addition, there is a law in article 26 that prohibits the practice of spam and the penalties for this can reach up to €30,000.
Sending mass emails is the most effective and profitable communication channel on the market. It allows you to retain customers and achieve a high number of conversions, so It's not worth wasting this great opportunity by spamming. Work day after day to generate the best newsletters for your subscribers and little by little you will generate a growing list of contacts.
Author: Lidia Canals, Junior Content Manager of Mailify Spain.
