Informative Bulletin: Effectiveness in the B2B market in figures

talk about an informative newsletter, is to talk about optimal direct communication. The great advantage of email marketing, direct marketing technique, is undoubtedly its personalization power.

in this study, made based on mailing campaigns of more than 90,000 companies, it is revealed that the email Marketing B2B is changing considerably, both in the use and reading time. In the last 3 years, there is a considerable increase in reading on mobile devices and a great change in email reading tools used as a preference to share newsletter in certain social networks above others.

[infographic] figures obtained based on the sending of bulletins in the B2B

: more than 50% of recipients choose to read the bulletins sent, for more than 10 seconds. With mailify, you can know, the opening rate, this exclusive indicator that allows you to know the degree of interest of your recipient when sending a Informative Bulletin . Email marketing catches the reader's attention when the content is relevant and is sent to a data list opt-in or double -op-in

-Mobile vs. computer : 1 in 5 people read their emails on a mobile device, 11% more than 3 years ago, and this trend is still increasing. Therefore, today it is necessary to adapt to the mobile environment (Responsive Design) to facilitate the reading of the recipients. Responsive templates allow you to see the bulletins perfectly on screens of various sizes. From a smartphone to a computer.

-The entrance trays : in 3 years the upper part of the pyramid has changed, now l comes in second place. outlook has lost many users since 2014. Many professionals are increasingly using webmails as a professional messaging service.

-Social networks : Facebook remains the favorite social network to share information, a little ahead of Twitter. On average, the information published in a newsletter is shared in Facebook 54 times, 49 times on Twitter and 32 times on Google+ . Email marketing is really shown as a viral channel by which relevant information for the community can be shared.

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