These and other answers can be found in the document that IAB México, Google, Yahoo and agencies such as Masclicks, iCrossing and others have prepared.
IAB, the most important interactive marketing organization in the world, has recently presented the printing of the Search Marketing White Paper, an industry document to talk about search marketing.
The White Paper, led by our Co-Founder and Partner Luis Badillo, represents the vision of the IAB Mexico partners and aims to be a formal, simple and transparent approach for any user interested in joining to advertising in internet search engines. It is worth mentioning that, traditionally, complex terms are used in marketing that, to the user who is not familiar with them, may find them confusing. This is exactly what this White Paper tries to avoid.
Do you want to read it?
Here you can download it for free.
