These and other answers can be found in the document that IAB Mexico, Google, Yahoo and agencies such as Mascicks, Icrossing and others have elaborated.
IAB, the most important interactive marketing organization in the world, has recently presented, the printing of the Search Marketing White Paper, industry document to talk about Search Marketing.
The White Paper, led by our co-founder and partner Luis Badillo, represents the vision of IAB Mexico's partners and intends to be a formal, simple and transparent approach for any user interested in joining advertising in Internet search engines. It is worth mentioning that, traditionally, in marketing complex terms are used that, the user not familiar with them, can be confused. This is just what this White Paper tries to avoid.
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