one of the most used strategies to increase the visibility of a brand, is the marketing with influencers .  But it is not as simple as going and looking for someone to announce your services, in principle there are several aspects to take into account to find the appropriate person to do so.

In this article we will learn the fundamental characteristics that an influencer must have to be contacted, and how according to various studies about 90% of positioning in public minds makes them perfect to be prescribers of the brand.

There is nothing better than adequate influencer to recommend your product or service, whether you want to loyalty to your customers, or further strengthen the link with your audience. If your goal is branding, this strategy is also very useful.

Choose the appropriate influencer

first of all, it is necessary to be clear about the Buyer person of your brand . Knowing key factors such as knowing what are the channels where most of the time pass, what their motivations are and how it prefers to be addressed, will ensure that the message you send is much more tailored to your audience.  

depending on this idea of ​​your perfect client, you can now be clear about how that influencer and

Types of influencers

There are 4 types of influencers which we will see below:

  • opinion leaders . It is not advisable to hire them, it is preferable
  • , for example, those who participate in the famous videos of" Unboxing ", a way of gaining notoriety that has added many followers.
  • choose the best offers that make them . But if it is your case, they are the way to reach thousands and millions of people in a faster way. It is not by chance that the perfume, clothing and accessories industry choose them to achieve greater dissemination and create consumer confidence.
  • Your task is to choose the one that best suits your strategy , depending on your target, the number of followers that that person has and the number of users you want to reach. Of course it will also be crucial, that the budget with which you accounts is sufficient to make contact with the influencer you have chosen.

    Get in touch

    When talking about influencers, you usually have the perception that they are little accessible people and even it is normal for you to feel a bit of shyness to make contact. Do not worry, remember that they are also consumers of brands and people who follow others. The ideal is that you speak to them in an empathic, as clear and brief as possible.

    the most appropriate way to contact.

    explain what your marketing action consists of and what you are waiting for you to do for your brand . People bother

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