It is a proprietary methodology that allows us to integrate 3 key axes: Business, People and Media. From these, we can generate a complete digital strategy that allows us to achieve the desired business objectives.
- Cristina Pineda
Chief Operating Officer & Partner MCK
We focus on understanding our client's business. We determine objectives, indicators, expectations, ways of operating, and having a clear understanding of how it works and what it wants to achieve, we move on to the next axis.
Under a Human Centered approach, we empathize with our clients' target people to understand who they are, what they think, feel, say, what their contradictions and problems are, and from there we generate the insights that will guide the strategy.
We evaluate our clients' media, from their own media to know if they are in optimal conditions, to paid media to generate ROI forecasts and earned media to understand how their digital reputation is.
All of this, when integrated into a vision, allows us to generate a complete digital strategy in which business objectives meet the right people and the right means.
Each person involved in the project knows the method and what he/she is responsible for and works together with the team to achieve the required objectives.
Sales / Leads
(Convertion)
Brand recognition
(Awareness)
Audience engagement
(Engagement)
Owned
Any digital platform the client controls.
Paid
Media that the client pays for.
Earned
Media the client gains organically.
Online reputation.
Who they are
Empathy map
Insights
Concept without validity
