Take advantage of smartphones in Mobile Marketing
Nowadays we spend more time on smartphones than on computers, discover how to take advantage of Mobile Marketing
Designing an Omnichannel Experience
Learn to complement your traditional marketing strategy with all the tools that digital media put at your disposal. Find out how!
What you should know about the New Data Protection Law in Europe.
Learn why it is so important and how it will impact the industry.
The Digital Marketing Industry: From the Point of View of a Pioneer
Enrique Culebro Karam, Founder and CEO of Central Media, shares his vision of the digital industry after 17 years of experience.
Dealing with Millennial Community Managers.
Working with a Millennial CM requires only common sense and good communication. Find out how to achieve it in this post.
Benefits of integrating video into your Digital Marketing strategy
Did you know that Mexico is the third largest video consumer in the world? If you need more reasons, go here.
Keys to understanding the Mexican market
Mexico is one of the most important Latin American markets, due to its size and population.
How effective is your Email Marketing Strategy?
A very useful technique is to create a Buyer Persona, a semi-fictional representation of your final (or potential) consumer built with demographic information, behavior, needs and motivations.
Professionalization and growth in digital advertising: Perspective from the .MX Internet Association
In the last twenty years we have gone from being an industry with a diversity of profiles and professional experiences in which the learning process focused on discovering the various digital tools that were emerging.
