During this time, the experience has given me the opportunity to join prestigious associations and be part of important committees with several clients, to bring digital culture to diverse areas: industry, academia and large projects to support the technological growth of Mexico.
This is the case of my most recent collaboration with Internet Association .MX (AI .MX, formerly AMIPCI). Starting this year, I have the honor of presiding over this famous association that has very important challenges. Because? Because Mexico is a country with great opportunities in terms of technology and AI.MX , is the digital pillar that is leading the way and supporting both private industry and the government in their hard work in the matter.< /span>
What are we doing?
I don't have enough space in this blog to describe all the projects we have, so I'm going to name the most notable ones:
1.- North American Free Trade Agreement (NAFTA) and the Trans Pacific Partnership or Trans-Pacific Partnership Agreement (TPP)
We participate in forums that define the rules, drive growth and promote competition at the national and international level.
2.- Electronic Commerce
We support the upcoming implementation of the Official Mexican Standard, which will be based on the recent reform of the Federal Consumer Protection Law.
We know that this will represent a strong evolution for e-commerce and therefore, we will work with the Ministry of Economy to promote this digital tool and avoid over-regulations that discourage the market .
3.- Research
We constantly develop valuable market studies, considering a wide range of topics, needs and opportunities; which makes us the digital reference to know the evolution of Internet users and the digital industry.
4.- Legal framework
The relationship between service and product providers and Internet users is fundamental. For this reason, together with PROFECO, we promote legal protection of consumers and work with legislators to achieve a balance between incentives for electronic commerce and consumer protection.
On the other hand, we collaborate in the definition and creation of regulations such as the new law on Financial Technology Institutions, known as the Fintech Law, a tool that will provide certainty and viability technology to this type of companies.
5.- Cybersecurity
It is one of our most relevant objectives, to guarantee that the Internet is a profitable experience for entrepreneurs and end users, through a secure network and a trained public.
6.- Internet access
The Telecommunications Reform has given a definitive boost to the digital economy. The clearest example is the reduction in connectivity access rates. But the change continues and AI.MX is promoting the next steps, such as the deployment of the shared network, the solution of universal access to communications and the elimination of the IEPS from telecommunications.
7.- Internet Day
Since 2006, the Internet Association .MX is responsible for leading the celebration of World Information Society Day and Knowledge, known as Internet Day. Every year our goal is to spread the importance of free, responsible and safe use of the Internet, to generate a positive impact on society.
This is broadly what we do in the association and after all this time in the industry working with national and international companies, en Central Media we have had the pleasure of being the first digital agency for several clients and of having a very positive influence on issues of Internet.
The digital world is more solid than ever, technological innovation continues to impact every day, the Internet covers more aspects of our lives both personally and professionally and of course, The challenges continue to grow. But all this is the platform that allows us marketers to grow in a business that constantly evolves and is full of opportunities.
