almost 17 years ago, when the digital industry in the world recovered from the great fall of the first internet boom, I saw that even in that panorama, marketing was never going to be the same business as before. The digital world with everything and its recent struggles continued and in Mexico, we had to continue preparing to assume it completely.

(ai .mx, before Ampci). As of this year, I have the honor of presiding over this famous association that has very important challenges. Because? Because Mexico is a country with great technology opportunities and the What are we doing?

1.- North American Free Trade Agreement (NAFTA) and the Trans Pacific Partnership or Transpacific Association Treaty (TPP)

We participate in the forums that define the rules, promote growth and promote competition at national and international level.

2.- Electronic commerce

We support the next implementation of the Official Mexican Standard, that will start from the recent reform to the Federal Law on Consumer Protection.

3.- Research

We constantly develop valuable market studies, considering a wide range of topics, needs and opportunities; which makes us the digital referent to know the evolution of Internet users and digital industry.

4.- Legal framework

the relationship of service and products with Internet users, is fundamental. Therefore, together with Profeco, we promote the legal protection of consumers and work with legislators, to achieve balance between electronic commerce incentives and consumer protection.

5.- Cybersecurity

6.- Internet access

The telecommunications reform has given a definitive impulse to the digital economy. The clearest example is the reduction of connectivity access fees. But the change continues and the AI.mx is promoting the following steps, such as the deployment of the shared network, the solution of the universal access to communications and the elimination of the telecommunications IEPS.

7.- Internet day

central average