Calculating this return is essential to know how much the investment you made in your Campaign has generated in monetary terms and thus be able to contrast the utility and the income obtained based on the < /span>executed effort.
This parameter helps make decisions for optimization of budgets and resources. Email Campaigns are an effective and low-cost technique, that's why Doppler has developed a practice Calculator that will help you to find out if your investment has been positive. When you have the value you will be able to know if it is favorable or unfavorable in relation to the objective that you have set for yourself from your strategy.
When evaluating your investment you should know that the higher the ROI value, the better the effectiveness of your Email Marketing Campaign. If you have a negative value or close to zero, you should evaluate why you are losing money or what is the reason why your stock is not attractive.
How to calculate the ROI of your Campaign?
In general terms, the ROI can be estimated as follows: Profit – Cost of the Email Marketing Campaign x 100 Cost of the Email Marketing Campaign
This tool that was developed in Doppler allows you to estimate the ROI of a Campaign in detail in a few minutes. It is only necessary to enter the following fields:
- Number of Subscribers: Total number of contacts to whom a Campaign has been sent.< /span>
- Cost of the Campaign: Estimated expense of the production and execution of the Campaign.< /span>
- Open Rate: Percentage of Subscribers who opened an Email.< /li>
- Conversion Rate: Percentage of Subscribers who converted (purchase, register, download , for example) after receiving the Campaign.
- Value of each Conversion: Expenditure made by each Subscriber who, for example, has purchased a product or service.
Once the data has been entered, variable data will be broken down as:
Cost per Contact: How much it cost to reach each Subscriber.
- Number of Opens: Number of Subscribers who opened the Campaign.< /li>
- Number of Conversions: Number of Subscribers who converted.< /li>
- Income: The total monetary income obtained.
- Net Profit: The total monetary income obtained minus costs.
- Cost per Email opened: How much each opening of the Campaign has cost.
- Cost per Conversion: How much each conversion achieved cost.
- ROI: A percentage of the investment made will be shown, but it can also be expressed in terms monetary.
Email Marketing is very popular and the ROI is higher than that of traditional media, for every dollar invested, up to 44 dollars are obtained as a result, so the investment required translates in the short term into loyal customers and greater sales. Use it! Create a free account, with unlimited shipments up to 500 Subscribers.
Gabriela Campos Torres
Marketing Rep. MX in @FromDoppler
Gabriela has a degree in Communication Sciences, graduated from the Institute of Technology and Higher Studies of Monterrey, Mexico. She is a Digital Marketing professional with extensive experience in different areas: Content Marketing, Social Media, Web Analytics and Usability. She is currently in charge of creating and monitoring Marketing strategies in Mexico for Doppler Email Marketing and is Vice President of the Advertising and Marketing Committee at the Internet.MX Association.
Doppler is an Email Marketing web application that allows you to reach your customers directly, quickly and personalized. In addition, it allows you to segment audiences, viralize Campaigns on Social Networks and measure their results. It has a strong presence in Latin America and with its own offices in San Antonio (United States); Buenos Aires, Mar del Plata, Tandil (Argentina); and CDMX and Monterrey (Mexico). In addition, it has partners (representative offices) in Colombia, Ecuador and Spain.
