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Doppler that will help you know if it has been your investment . When you have the value you can know if it is favorable or unfavorable in relation to the objective that you have proposed from your strategy. When evaluating your investment you should know that the higher the value of the ROI, the better the effectiveness of your email marketing campaign will be. If you have a negative or close value you must evaluate why you are losing money or what is the reason why your action is not attractive. How to calculate the ROI of your campaign? In general terms, the ROI can be estimated as follows: This tool that was developed in Doppler allows you to estimate the ROI of a campaign in detail in a few minutes. It is only necessary to enter the following fields: contact cost: how much it cost to reach each subscriber.
The email marketing has great popularity and the , with unlimited shipments up to 500 subscribers. Gabriela Campos Torres @fromdoppler Gabriela has a degree in Communication Sciences, graduated from the Technological and Higher Studies Institute of Monterrey, Mexico. He is a digital marketing professional with extensive experience in different areas: content marketing, social media, web analytics and usability. She is currently in charge of the creation and monitoring of marketing strategies in Mexico for Doppler Email Marketing and is vice president of the Advertising and Marketing Committee in the Internet Association.mx. Doppler is an email marketing web application that allows you to reach your customers directly, quickly and personalized. In addition, it allows to segment audiences, viralize campaigns in social networks and measure its results. It has a strong presence in Latin America and with its own offices in San Antonio (United States); Buenos Aires, Mar del Plata, Tandil (Argentina); and CDMX and Monterrey (Mexico). In addition, it has partners (representation offices) in Colombia, Ecuador and Spain.
