What is the average loading time of a website on mobile devices?

The average page load time on mobile devices is 22 seconds.< /p>

According to a report issued by Google, 53% of mobile site users abandon a page if it takes more than 3 seconds to load.

If the probability of users leaving our site increases proportionally to its loading time, iimagine the number of users you are losing.

To be considered truly optimal, an average site should load 7 times faster than is currently possible, but most business and enterprise mobile websites contain too many elements, which increases your weight. This is the main cause of a site having difficulty loading.

If your website takes more than 3 seconds to load from mobile phones, keep reading this post.

How do I know if my site has loading problems?

Test my Site (Test my site) is a tool enabled by Google that will instantly carry out a diagnosis of your site.

All you need is to enter the site URL. By clicking on the “Test now” button, the application will display three Test my Site aspects of the evaluation: the percentage of optimization that the site has on devices, the average mobile speed and< strong> the average speed in desktop versions. Additionally, you can request a detailed report via email.

What solutions exist?

If you have obtained unfavorable results in your diagnosis, at least now you know which aspects require improvement. Here we share three essential recommendations to improve the performance of your site:

  • Reduce your average request count.

Google recommends: Less than 50

We are not talking about reducing traffic to your page. We are referring to reducing the amount of data your server must send to each user who visits your site. Large or large Javascript, CSS and image files. You can consider tools like the plugin WP Super Minify< /span> or the Gzip< /a> for faster transfers.

Like a plus, consider reducing or eliminating redirects as much as possible, as these create requests for access additional.

  • Decreases the average weight of each page.

Google recommends: Less than 500KB

For companies and businesses, it is essential to show images of their products on each page, users require it. But as we saw in the point above, images are a -literal- weight problem for loading a site.

One ​​of the solutions is to compress each and every one of the images that we are going to use, most administrators pay little attention to this aspect. Applications like Compressor.io can optimize an image and remove up to three-quarters of its original weight.

  • Decreases the average time for First Byte (Time To First Byte).

Google recommends: Less than 1.3 seconds

Time To First Byte (TTFB), is the measure that shows how long a browser must wait to receive the first byte - the minimum amount of information - on the part of the server. That is, it is the time in which the server processes and responds each access request from users. span>

Caching your site's data in the browser contributes to TTFB. Simple plugins like W3TotalCache are recommended options. However, it is essential to use a web host optimal.

  • Monitor the load of your site around the world.

When developing a website, you should consider the impact it has globally. In order to reach as wide a market as possible, always ensure the best user experience by monitoring the loading of your site in the most used browsers, from different locations around the world.

This is possible thanks to tools like Dotcom-Monitor, which not only allows you to know average load times for new and returning users in a wide variety of cities, but also allows developers to access rich reports and customize alerts about potential failures in development performance.

In summary:

As we have seen, reducing the number of requests that occur each time a user visits us, as well as economizing on the size and weight of our images are excellent starting points to improve the performance of our site in mobile versions.< /p>

Google's reach has allowed it to know the demands of users, and has thus established the standards under which each portal must operate web. Only by complying with these can we ensure that our site is efficient and that we are making the most of our market.

If you need help implementing optimizations and reducing the loading time of your website on mobile, do not hesitate to contact us.

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