Mobile devices allow us to be connected at all times, and when it comes to making online purchases, it helps us make smarter purchases. According to the study published by IAB in March 2017, 71.5 million Mexicans are Internet users; This amount is equivalent to 60% of the country's population. And of that amount, 88% own a smartphone.

For this reason, companies with better vision dedicate more and more energy to reaching these potential customers through advertising on mobile devices. Because of that, we will talk about the advantages of marketing aimed at smartphones.  

First, advertising on mobile devices can help you achieve some objectives, for example more inquiries and calls by phone, thanks to smartphone advertising; or attract a greater number of users to your store or website, it can also help more people download your application, content or buy your product.

A big advantage is that it gives you a lot of unique opportunities to target mobile users, for example, you can target potential customers based on their location or offer them practical tools, such as a “click to call” ad.

But, what are the types of mobile marketing that we can find?

  • Vertical Video Marketing: This technique has become one of the most efficient, as it can vary greatly in content, adapting to the consumption habits of users, and its format is given in the natural position in which the device is held, making the user feel as comfortable and entertained as possible.
  • App Mobile Marketing: Brand applications promote the perception of innovation, improved sales results via in-app, customer acquisition and loyalty among regular consumers.
  • Mobile Email Marketing Email marketing is one of the actions that offers the best return on investment to advertisers, so it is not possible that the efforts made in email marketing are lost by not designing responsive emails. It is important to always design your email creatives with mobile in mind.
  • Social ads: This refers to advertising made through social networks, with it it has become much easier to microsegment and target the target user. Nowadays this tool is used by most companies.

However, publishing brilliant ads using the different options is only the beginning of the solution, as it is equally important to have a website optimized for mobile devices, keep in mind that not all devices are the same, so another aspect to consider is having the ads adapted to them, this way you can avoid some setbacks in the long term. So remember, if you want to take advantage of mobile marketing, don't forget to consider these elements for the next time.