But if you still have doubt about the need to implement this medium in your digital marketing strategy, the following reasons could give you the initial push you need.

the numbers.*

. 60% watch short videos daily. The 70%

attracts user attention.

For most users, audiovisual content is much more entertaining than reading a text and attracts your attention for much longer. In this era, where immediacy governs and people avoid reading the contents due to the speed with which the networks flow, a video becomes the perfect environment to captivate your audience, due to their power to capture attention and make everything you want to say in a few words.

is easily viralized and favors the engagement .

we love stories.

Storytelling . With a well -developed idea, you don't even have to mention your brand.

improve your positioning.

video contents have begun to gain relevance for search engines. Proof of this is that the videos t In addition, integrating the content on your website increases the average time that the visitors session lasts, a metric that will undoubtedly help position you. It is important that the content offers value to your users and coincides with what they are looking for in your place, otherwise it will not be relevant.

finally it is important Smartphone, in the most spontaneous way and ended in a totally viral success.  If you need advice to develop your strategy or generate video content for your brand, do not hesitate to consult us.

Ask for a consultancy.