You probably haven't realized, but currently, the vast majority of content, messages and relevant conversation topics on digital platforms are directly related to a video that is has become popular.
But if you still have doubts about the need to implement this medium in your digital marketing strategy, the following reasons could give you the initial push you need.
The numbers.*
The first fact you need to know, and perhaps the most important, is that Mexico is the third place in video consumption worldwide. worldwide, according to Google data. There are more of 70 million Internet users in our country, of which 60%< span style="font-weight: 400;"> watch short videos daily. 70% of these users not only watch the video, but also share it, with Facebook and YouTube being the platforms with the first and second place in greatest dissemination of videos, respectively. Finally, and to take into account, the time of greatest interaction with this medium coincides with primetime of television, from 6:00 PM to midnight. With this volume of consumption, imagine the possibilities your brand has of positioning itself through video.
*Study of media and devices. IAB, 2017.
Attracts the user's attention.
For most users, audiovisual content is much more entertaining than reading text and attracts their attention for much longer. In this era, where immediacy rules and people avoid reading content as much as possible due to the speed with which networks flow, a video becomes the perfect medium to captivate your audience, due to its power to capture attention. and make everything that is meant in a few words more flexible.
It goes viral easily and favors engagement.
Video is the preferred form of communication for users since they can not only receive more information but also have the possibility of seeing it with their own eyes. Contents in this format allow you to express your message with many more resources and in a more creative way, which allows you to generate greater interaction and trust with your audience. Therefore, it is a medium that has a greater predisposition to be shared by users, especially those messages with emotional or humorous content.
We love stories.
This is the great truth behind the success of the video. An audiovisual message facilitates the relationship with your audience as it offers more personalized and authentic communication. Do you want to present a new brand? Create a narrative. Do you have a promotion whose dynamics involve several steps? Tell it in a story that allows the user to identify. No other medium will provide you with more resources to develop storytelling. With a well-developed idea, you probably won't even have to mention your brand.
Improve your positioning.
Video content has begun to gain relevance for search engines. Proof of this is that tvideos are 50 times more likely to appear on the first page of Google than any other content, according to Forrester Research. In addition, integrating content into your website increases the average session time of visitors, a metric that will undoubtedly help you rank. It is important that the content offers value to your users and matches what they are searching for on your site, otherwise it will not be relevant.
Finally, it is important to clarify a belief that is very popular, but false: video does not have to be expensive. It's not about the amount of resources you invest, there are hundreds of cases of videos recorded with a smartphone, in the most spontaneous way and that ended in a totally viral success.< /span> The important thing is to generate an idea of value for your audience. If you need advice to develop your strategy or generate video content for your brand, do not hesitate to contact us.
