Hello! My name is Oscar Santoyo, a common young man, perhaps more common than common, I am passionate

taking advantage of that we have more contact channels with our user, the possibility of selling online is opened with the famous ecommerce, which should be thought to be adaptable to the mobile phones of users with responsive designs that improve the user experience, applications for cell phones so attractive so that you are part of our audiences. Optics, only certain consolidated brands can afford to have applications, since it is necessary a certain level of engagement with the user so that our app survives in the devices of our audience).

Returning to the Omnicanal theme, we then have users with the interest in a brand with different contact points: traditional (physical stores, radio, television, spectacular), web and mobile, in the end a multichannel user, and this strategy is about homogenizing those contact points to leave certain communications and Experiences.

then understanding the concept of the omnichannel theme, we can then think of strategies that can support us to improve the user's experience as:

  • click and call. The immediacy of a click can connect you with your user in different ways, from calling to ask the location of your store, or the availability of some product, to being able to make reservations.
  • deliveries the next day. This service is very exclusive to customers in a more premium category, where the user is willing to pay a little more for their product in order not to move to buy it in a physical store and you will also pay for an express shipping service.
  • the use of big data. Knowing consumer behaviors is a basic issue when crossing digital information, as it is every day's task to be measuring how much we are becoming to be able to define our Red Investment Return.

    • The key to success is to be able to visualize the experience through the consumer's senses, be empathic and not think about us, but the client.

    and from that optics we can realize certain barriers that the consumer has on the buy online, I will mention some:

  • I need the help of an expert.
  • I want it now.

  • that your communication is relevant.

  • To close the topic I want to invite you to see the next coca-cola spot, who from my point of view, made an excellent campaign using traditional and digital media as an omnichannel experience.

    It will give me a pleasure to greet you and continue on social networks, for any questions or comments, we can be in contact in:

    we read soon!