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MASCLICKS: new IAB active partners

MASCLICKS: new IAB active partners

Undoubtedly, the Internet not only enjoys the reach and impact on other media but already exceeded them and will continue along this path of growth, because every day the use and hours dedicated to the Internet for the new business applications that arise in the market increases.

What is a conversion and how to measure it

What is a conversion and how to measure it

Within the framework of online advertising, a conversion occurs when a click on an ad is directly translated into an user action; As a purchase, a subscription, the visit to a page or a contact. These actions are called conversions because the click of a customer translates or becomes, a business.

Rebume percentage

Rebume percentage

One of the most significant parameters for our sites is the bouncing percentage. This measures the percentage of people who reach our website and leave it after visiting a single page. A high rebound percentage translates into disinterest from the public to our site.

What is a CTR, an impression and a click on digital advertising?

What is a CTR, an impression and a click on digital advertising?

A click, they are the times that users have interacted in your ads with the intention of visiting the website and obtaining more information about what it offers. Clicks are counted when a user tries to reach a website through an ad, even if it does not reach it or if the site is not temporarily available.

Call to Action: Maximizing conversion to your website

Call to Action: Maximizing conversion to your website

A Call to Action is a concept of advertising and marketing that directs or asks to do something to take the consumer next step and thus take a purchase action of some product or service.

Mascicks nominated for awwwards "site of the day"

Mascicks nominated for awwwards "site of the day"

Awwwards are the awards that recognize and promote the talent and effort of the best developers, designers and web agencies in the world.

What are conversions and how to measure them with Google Adwords

What are conversions and how to measure them with Google Adwords

Would you like to know which ads and keywords are more effective? Conversion monitoring can be helpful. This free tool shows you what happens after a customer clicks on your ads; That is, if you bought your product, it was subscribed to the informative newsletter or did completed a form to continue receiving information.

What are content experiments or tests AB test

What are content experiments or tests AB test

For all people who have a website, they will surely be interested that their visitors meet the following objectives: buy products, subscribe to newsletters or see the content of a specific page.

What is a Wireframe?

What is a Wireframe?

In the world of web design, a wireframe is a schematic representation of a web page, without graphic elements that show content.