Blog

Masclicks: New active IAB partners

Masclicks: New active IAB partners

Without a doubt, the Internet not only enjoys the reach and impact of other media but has already surpassed them and will continue on this path of growth, because every day the use and hours dedicated to the Internet increase due to the new business applications that are emerging in the market.

What is a conversion and how to measure it

What is a conversion and how to measure it

In the framework of online advertising, a conversion occurs when a click on an ad directly translates into a user action; such as a purchase, a subscription, a visit to a page or a contact. These actions are called conversions because a customer's click translates, or converts, into a business.

Bounce Rate

Bounce Rate

One of the most significant parameters for our sites is the bounce rate. This measures the percentage of people who come to our website and leave after visiting a single page. A high bounce rate translates into public disinterest in our site.

What is a CTR, an Impression and a Click in Digital Advertising?

What is a CTR, an Impression and a Click in Digital Advertising?

A click is the number of times users have interacted with your ads with the intention of visiting the website and obtaining more information about what it offers. Clicks are counted when a user tries to reach a website through an ad, even if they do not reach it or if the site is temporarily unavailable.

Call to Action: Maximizing Conversion on your Website

Call to Action: Maximizing Conversion on your Website

A Call to Action is an advertising and marketing concept that directs or asks to do something to take the consumer to the next step and thus take an action to purchase a product or service.

Masclicks nominated for the Awwwards "Site of the day"

Masclicks nominated for the Awwwards "Site of the day"

Awwwards are awards that recognize and promote the talent and effort of the best web developers, designers and agencies in the world.

What are conversions and how to measure them with Google AdWords

What are conversions and how to measure them with Google AdWords

Would you like to know which ads and keywords are most effective? Conversion Tracking can be of great help. This free tool shows you what happens after a customer clicks on your ads; That is, if they purchased your product, subscribed to the newsletter or completed a form to continue receiving information.

What are content experiments or AB TEST tests?

What are content experiments or AB TEST tests?

For all people who have a website, they will surely want their visitors to fulfill the following objectives: buy products, subscribe to newsletters or view the content of a specific page.

What is a wireframe?

What is a wireframe?

In the world of web design, a wireframe is a schematic representation of a web page, without graphic elements that display content.