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What is a CTR, an Impression and a Click in Digital Advertising?

What is a CTR, an Impression and a Click in Digital Advertising?

A click is the number of times users have interacted with your ads with the intention of visiting the website and obtaining more information about what it offers. Clicks are counted when a user tries to reach a website through an ad, even if they do not reach it or if the site is temporarily unavailable.

Call to Action: Maximizing Conversion on your Website

Call to Action: Maximizing Conversion on your Website

A Call to Action is an advertising and marketing concept that directs or asks to do something to take the consumer to the next step and thus take an action to purchase a product or service.

Masclicks nominated for the Awwwards "Site of the day"

Masclicks nominated for the Awwwards "Site of the day"

Awwwards are awards that recognize and promote the talent and effort of the best web developers, designers and agencies in the world.

What are conversions and how to measure them with Google AdWords

What are conversions and how to measure them with Google AdWords

Would you like to know which ads and keywords are most effective? Conversion Tracking can be of great help. This free tool shows you what happens after a customer clicks on your ads; That is, if they purchased your product, subscribed to the newsletter, or completed a form to continue receiving information.

What are content experiments or AB TEST tests?

What are content experiments or AB TEST tests?

For all people who have a website, they will surely want their visitors to fulfill the following objectives: buy products, subscribe to newsletters or view the content of a specific page.

What is a wireframe?

What is a wireframe?

In the world of web design, a wireframe is a schematic representation of a web page, without graphic elements that display content.

Difference Between Clicks and Visits: Understanding Digital Advertising Metrics

Difference Between Clicks and Visits: Understanding Digital Advertising Metrics

Do you know what the difference is between clicks and visits? It is not unusual to see a discrepancy in the reported numbers of AdWords clicks and Google Analytics visits.

What is tapping on Facebook?

What is tapping on Facebook?

Have you ever wondered what that Facebook option on profiles called touch is for?

What is an interactive agency?

What is an interactive agency?

Internet use in Mexico has been growing by leaps and bounds. Therefore, companies know that today they need positioning in the virtual world because there is a personalized and interactive form of marketing that allows them to reach a target audience effectively.