When you track these actions, known as “conversions,” you will know which ads, keywords, and campaigns generate the most business for you. This will allow you to invest for better performance and increase your return on investment (ROI).
A conversion is an action that a customer takes on your website and that is very valuable for your business; for example: a purchase, a registration or the visit of a key page. The aforementioned actions are called conversions because a customer's click becomes a business. A conversion is like the sound of a cash register.
Conversion tracking is useful for your business if you are trying to do the following:
- Connect ads and keywords to your business goals: Maybe you want a specific page to receive more views or would like to see increased purchases. Conversion Tracking can show you which keywords help you meet those specific goals by connecting them to actions.
- Increase your ROI: Not all keywords are created equal. However, if you know which keywords bring you the most business and which don't, you can invest more wisely in those keywords and definitely avoid using those that aren't performing well.
Operation and configuration
Conversion Tracking works by adding a small snippet of HTML code to your web page. Specifically, this snippet is placed on the page that customers see after completing a conversion, for example, the thank you page that appears after a purchase.
Every time a customer arrives at this page from Google.com or selected sites on the Google Network, the code places a temporary cookie on the customer's computer so that a conversion can be recorded.
