Would you like to know which ads and keywords are more effective? Conversion monitoring can be helpful. This free tool shows you what happens after a customer clicks on your ads; That is, if you bought your product, it was subscribed to the informative newsletter or did completed a form to continue receiving information.

When you monitor these actions, known as "conversions" you will know what the advertisements, keywords and campaigns that generate more businesses are. This will allow you to invest for better performance and increase investment return (ROI).

A conversion is an action that a client performs on its website and that is very valuable for your business; For example: a purchase, a record or visit of a key page. The aforementioned actions are called conversions because the click of a customer becomes a business. A conversion is like the sound of a cash register.

conversion monitoring is useful for your company if you try to do the following:

  • Connect the ads and keywords with their commercial objectives: you may want a specific page to receive more views or would like to increase purchases. Conversion monitoring can show you which keywords help you meet those specific objectives by connecting them with actions.
  • Increase your ROI: not all keywords are the same. However, if you know which keywords give you more businesses and which are not, you can invest more intelligently in those keywords and definitively avoid the use of those who do not have good performance.

    • operation and configuration

    conversions monitoring works by adding a small fragment of the HTML code to its website. Specifically, this fragment is placed on the page that customers see after completing a conversion, for example, the thanks page that appears after a purchase.

    Every time a customer arrives at this page from Google.com or from selected sites of the Google network, the code places a temporary cookie on the client's computer, so that a conversion can be recorded.