For all people who have a website, they will surely be interested that their visitors meet the following objectives: buy products, subscribe to newsletters or see the content of a specific page.

The experiments allow you to prove the operation of different versions of your pages to ensure that visitors meet concrete objectives. You can try up to five variations from a page to know which generates more conversions.

The “content experiments” function is a different method of standard A/B and multivariable tests, since it is rather a/b/n.

It is not about trying only two versions of a page, as in the A/B tests, or in trying many combinations of components on a single page, as in multivariable tests.  Rather, it is about trying up to five full versions of a single page that are shown to visitors through different URLs.

With content experiments, you can do:

  • Compare how the different web pages work with a random visitor sample.
  • To specify what percentage of visitors is included in the experiment.
  • Choose the type of objective you want to try.
  • Obtain updates through email on the state of the experiment.

    • To understand it we will give an example of the use of experiments to improve a business. It offers basic cleaning, in -depth cleaning and general cleaning. General cleaning is the most profitable of the three, so you want to get more users to hire that option.

    Most visitors enter the main page, so that is the first page that you will be interested in. For the experiment, you need to make several new versions of the website: one with the general cleaning highlighted in a large red title; another with expanded information about the advantages of general cleaning; and another with an icon next to the link to hire it.