To know how attractive your advertisement is and the relationship that keeps with your keywords and other configuration options consult the percentages of clicks or ctr.
A CTR is the percentage of impressions that have generated a click. In the case of Adsense, the CTR is the page impressions that have been recorded, while in adwords , this metric corresponds to the announcement impressions.
The impressions are the frequency with which your ad is published; An impression is counted every time the announcement is shown on a page of the search results or in another site of the Google network.
The percentage of impressions can be used to measure the performance of your keywords and ads. It is important to mention that it also contributes to the level of quality of the keyword, which can affect the costs and position of the ad.
You can use the CTR to determine which ads and keywords are effective and which should be improved. The more related the advertisements and the keywords with each other with your business, the more likely they will exist that a user click after performing a search with their keyword phrase.
