Without a doubt, the Internet not only enjoys the reach and impact of other media but has already surpassed them and will continue on this path of growth, because every day the use and hours dedicated to the Internet increase. by the new business applications that are emerging in the market.

All this will mean that in this and the following years, we will see more and more activity in the use of digital media for marketing. Today there are several companies that have realized how efficient these media are, the possibility of interacting at the right moment, just when consumers are looking for a product or service, or are in the right environment to communicate something to them in particular.

That is why the Interactive Agency Masclicks recently joined us as new active partners of the Interactive Advertising Bureau (IAB), an association that brings together interactive advertising companies in the main markets of the world.

At Masclicks we are proud to be part of the avant-garde on the internet since we have extensive experience and ability to innovate the way we do marketing with our clients.

The actions of the IAB generate leadership, knowledge and agreements that not only benefit the partners who implement them, but also the entire industry that sees the Internet as the optimal channel for communication between brands and consumers of the digital age.

Since 1996, theIAB is responsible for promoting the use of the Internet as a communication tool for brands and encouraging them to make the most of the effectiveness of online advertising.