All this will mean that in this and the following years, we will see more and more activity in the use of digital media for marketing. Today, several companies have realized how efficient these media are, the possibility of interacting at the right time, just when consumers are looking for a product or service, or are in the right environment to communicate something in particular.
That is why the Interactive Agency Masclicks recently joined as new active partners of the Interactive Advertising Bureau(IAB), an association that brings together interactive advertising companies from the main markets in the world.
At Masclicks we are proud to be part of the vanguard on the Internet since we have extensive experience and the ability to innovate the way we do marketing with our clients.
The IAB's actions generate leadership, knowledge and agreements that not only benefit the partners who implement them, but also the entire industry that sees the Internet as the optimal channel for communication between brands and consumers in the digital age.
Since 1996, theIAB is responsible for promoting the use of the Internet as a communication tool for brands and encouraging them to make the most of the effectiveness of online advertising.
