A call to action is a concept of advertising and marketing that directs or asks to do something to take the consumer next step and thus take a purchase action of a product or service.

Call To Action buttons are an easy element to find on a website for being attractive in view of the Internet. The "calls to the action" serve as an indication for the user to execute a function within the site, direct the user to an area, or close the persuasive cycle in the visitor's decision making.

Its main function is to capture user attention. The call to action usually applies to the buttons that a website has to tie the viewer when clicking and taking them to a record page, a download center, buying some product or obtaining a benefit.

Does your site have one?