A Call to Action is an advertising and marketing concept that directs or asks to do something to take the consumer to the next step and thus take an action to purchase a product or service.
Call to Action buttons are an easy element to find on a website because they are attractive to the Internet user. The “calls to action” serve as an indication for the user to execute a function within the site, direct the user to some area, or close the persuasive loop in the visitor's decision making.
Its main function is to capture the attention of users. Call to Action is normally applied to the buttons that a website has to engage the viewer when they click and take them to a registration page, a download center, buy a product or obtain a benefit.
Does your site have one?