Within the framework of online advertising, a conversion occurs when a click on an ad is directly translated into an user action; As a purchase, a subscription, the visit to a page or a contact. These actions are called conversions because the click of a client translates or becomes, into a business.

Google has created a tool to measure these conversions, and facilitate the identification of the effectiveness of the advertisements and keywords of adwords that you have defined.

To know which ads and keywords are more effective, the conversion monitoring can help you. This tool shows you what happens after a customer click on your ads.

If you monitor these actions, you will know which ads, keywords and campaigns generate more business, so it will allow you to invest more intelligently in the elements with better performance and increase your return on investment (ROI) .

conversion monitoring is useful for your company if you try to do the following:

  • Connect the advertisements and keywords with your commercial goals: you may want a specific page to receive more views or you would like to increase purchases. Conversion monitoring can show you which keywords help you meet those specific objectives by connecting them with actions.
  • Increase your ROI: not all keywords are the same. However, if you know what are the keywords that give you more businesses and which do not, you can invest more intelligently in those keywords and definitively avoid the use of those that do not have good performance.

    • Types of conversions

    There are two ways of counting conversions with the conversions monitoring :

  • conversions (1 per click): include a conversion for each click on Adwords ads that transforms into a conversion within 30 days. This means that if more than one conversion occurs after a single click on the ad, the conversions that occur later will not be taken into account. This metric is useful for measuring conversions that approximate the unique acquisitions of customers, such as potential customers and subscriptions.
  • conversions (many per click): include a conversion every time a conversion is made within 30 days after clicking on an adwords ad. This metric is useful for measuring important conversions every time they occur, such as purchases.