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Under the motto “Reimagining the Future”, today the most important event in Mexico and Latin America for Digital Advertising began: IAB Conecta, which brings together the main national and international players in this industry that grows at a double-digit rate year after year.
That your website has the best content will not be of much use if navigation on it is complicated; Hence the importance of having some elements that put it at the forefront of technology and make it attractive to the people who will visit it.
Programmatic is a model for purchasing advertising space on Display that is revolutionizing online marketing as it is a way to find a specific audience based on the mechanical analysis of their tastes, interests and how to reach the right users.
In an era like the current one where digital is translated into the conception of methods that allow effective communication through the Internet with the purpose of having greater reach, a new generation of professionals emerges whose objective is to establish an attractive and influential conversation between brands, institutions or other entities and the public, whether objective or general.
Programmatic marketing arises from the need to take more and better advantage of the digital space for online advertising, this from the diversity of content on the Internet and the proliferation of sites that sell advertising space.
According to a video from the Google Webmasters YouTube channel, a change is coming to Google's ad section algorithm for ad positioning.
One of the verticals we often work with is the Insurance sector. This industry is undoubtedly a very important one for the Internet in the areas of car insurance, major medical expenses and civil liability.
If you want to change the page or url location of a file but you are worried about losing search engine positioning, specifically you are worried that Google will not find the new file and you will lose those valuable visits, this post is of interest to you.
If you are interested in appearing in the first results in search engines, Google specifically, you will know that one of the main factors taken into account is the loading time of a website.
