In an era like the current one where digital means the conception of methods that allow effective communication through the Internet with the purpose of having greater reach, a new generation of professionals emerges whose objective is to start a conversation attractive and influential between brands, institutions or other entities and the public, whether objective or general. To do this, they use social networks, which are the communication channel between these two entities. We refer to the Community Manager (CM).

The Community Manager is a fundamental piece of the communication strategy that any company must have; considering, in turn, the Internet as a primary means of dissemination. It is the person capable of interacting with consumers in the online field until achieving an identification that allows obtaining feedback, loyalty and the reproduction of a message from them.

Its main task is to create a Social Media Plan where the objectives and strategies to follow in a certain time are determined to build a virtual community that is both dynamic and cooperative. You should also consider which social networks are appropriate for the type of message you intend to spread and obtain a record of the results to know what is functional and modify what is ineffective.

As part of its functions, we see that it must create and disseminate content on social networks, fully adhering to the client's philosophy and in the precise tone that manages to persuade the target audience. You must take care of the image and prestige of a brand, even in moments of instability. Serves as a reference moderator, starts the conversation, stimulates user participation and is attentive to their demands.

In short, he is a multidisciplinary person who uses communication 2.0, new digital trends, advertising, the journalistic field, and social sciences. All of this in order to learn about new developments on the Internet, the consumer environment, effective communication methods and areas of opportunity that others do not see, in order to establish the necessary content on the brand's social networks. the institution, the public figure, etc.

Alejandro Badillo.