In an era like the current one where the digital translates into the conception of methods that allow effective communication through the Internet with the purpose of having greater scope, a new generation of professionals arises that aim to establish an attractive and influential conversation between brands, institutions or other instances and the public, whether objective or general. For this, they make use of social networks that are the communication channel between these two entities. We refer to the Community Manager (cm).

The Community Manager is a fundamental piece of the communication strategy that any company must have; Considering, in turn, to the Internet as a primary means of dissemination. He is the person capable of interacting with consumers in the online field until he achieves an identification that allows them to obtain feedback, loyalty and reproduction of a message.

Its main task is to create a social media plan where the objectives and strategies to be followed in a certain time to build a virtual community both dynamic and cooperative are determined. You should also consider what are the appropriate social networks for the type of message that is intended to disseminate and obtain a record of the results to know what is functional and modify the ineffective.

In short, it is a multidisciplinary person who uses communication 2.0, new digital trends, advertising, journalistic field, and social sciences. All this in order to know the new events of the Internet, the environment of consumers, effective communication methods and the areas of opportunity that others do not see, in order to establish the contents that are necessary in the social networks of the brand, the institution, the public figure, etc.

Alejandro Badillo.