Loading speed is a critical factor to position yourself
Also called “page speed” is one of the most important elements in an SEO (Search Engine Optimization) positioning strategy since it allows Google, Yahoo or Bing to deliver results as quickly as possible to their users.
We all like speed, don't you think?
If you are interested in having a fast site, we recommend these 5 technical tips:
1. Use a system that allows you to compress all your content from the server, for example GZIP. This can save you up to 50% or 60% of loading time and if you have cPanel your provider can enable it in less than 5 minutes.
2. Try to optimize the size of your images. Use the correct size and try to have them at 72 dpi resolution. If you require advanced technical optimization, we suggest additional compression without loss of quality in JPEG and PNG files. For JPEG, we recommend jpegtran
3. More is less. The less HTML and CSS code will make the site run faster, another technical aspect to avoid is having many style sheets. Without a doubt this aspect will depend on the developer.
4. Use a serious hosting provider with a lot of experience, ideally look for providers like Rackspace, Liquidweb or iWeb that have great experience and despite having their data centers in the USA, they usually deliver very fast response times for Mexico.
5. When designing, think mobile. Without a doubt, a great aspect for these years is mobile navigation. We highly recommend having a responsive site that adapts to mobile phones but is the same version (not an extra or mobile site), this will achieve consistency in your image, without However, you must consider the weight of your mobile site because many will see it through their cellular data (3G for example).
If you have questions about how to reduce the loading time of your site, comment here and we will give you additional tips.
