The video explains the importance of having a responsive or adapted place for mobile, since in a short time the Google Adwords platform will grant a greater adrank to the sites that thus have these characteristics and offer with this a higher quality of experience to the user. The importance of this is that a good place in addition to having the particular characteristics to provide excellent navigation to the user, pretends to be adaptable to devices from which the person accesses the site. Therefore, the more comfortable is navigation, Google orientation networks will give a better qualification to the site and therefore, they will give you a better web positioning. As explained in the video to which reference is made, a good site use experience will keep users interacting with the site, so there is also a greater probability that the advertiser achieves the advertising objective that seeks and thus also the user will benefit from the service offered by Google in the first results of their search. This new mobile usability feature will grant greater scope to the advertisements that use users to responsive sites; so it is advisable to make the adjustments to the necessary sites and transformations. Google recommends that these changes to Adwords campaigns be in relation to three of the tools that the platform offers for campaigning configuration: Mobile optimization test. Tool that you can find on Google Webmaster, which allows you Mobile usability tool. It is the Google webmasters section that allows you to know the status of your website in relation to user navigation on your site from your mobile device. These data are the result of Google's interpretation. pagespeed insights. It is a tool that allows you to validate the user's experience, both on mobile and computer, from tests that performs in terms of use experience, load speed and general qualification.
Written by: MCK Expertos Digitales
Date: 2015-03-20 00:00:00