The facilities offered by this way of making digital advertising are diverse; We can talk about possibilities regarding supply and demand, more accurate market segmentation and opportunities in real time, among others.
Programmatic marketing facilitates the task of arriving on the target public through the automatic segmentation of profiles and interests that generate conversions, which makes it a more profitable way of advertising online; It is not committed only for space on the website but for the purchase of a specific audience.
Programmatic works through media display campaigns, with the quality of optimizing purchase in a continuous process, as the impressions of the ads are profitable in a very short time and with updated information in real time. All this with the mechanical action of the platform, which automatically chooses between the entrusted purchase criteria.
Real time is a key factor in ads that work with Programmatic. You have the possibility of carrying a purchase model that allows us to have specific offers, messages, content or advertisements through payment channels, own channels and/or cattle. Programmatic marketing recognizes the consumer from its online activity, so that it predicts what it does and knows how to get to it.
The main components of Programmatic marketing have been evolving since the creation of technologies and means for the execution of this type of campaigns, therefore new actors have emerged within this field, such as buyers, sellers agents, data suppliers, , among others.
