One of the vertical ones with which we work is often the safe sector. This industry is undoubtedly a very important internet in car insurance, major medical expenses and civil liability.

We want to share some interesting data :

According to Google estimates, 72.7% of total consultations are made in desktop for this category against 27.3% of mobile devices.

We believe that the importance of buying insurance is such that users prefer to do it from their desktop and take the time to investigate.

Another interesting fact,

The highest seasons on the Internet are: January, March, September, October; On the opposite side, June 2014 was the lowest month for searches.

Finally, what insurance company is the most popular on the Internet?

Undoubtedly the most popular company on the Internet during 2014 was GNP, followed closely by Axa, however its popularity was significantly separated from its competitor because of its last 2014 campaigns, specifically from September.

In the graph you can also see an important cross of qualitas trying to get close to Axa.

This information is only comparative and only refers to brand terms (example, GNP, Axa, Quálitas, Insurance General, Mapfre).