One of the verticals we often work with is the Insurance sector. This industry is undoubtedly a very important one for the Internet in the areas of car insurance, major medical expenses and civil liability.

We want to share some interesting facts:

According to Google estimates, 72.7% of total queries are made on desktop for this category versus 27.3% on mobile devices.

We believe that the importance of purchasing insurance is such that users prefer to do so from their desktop computer and take the time to research.

Another interesting fact,

The highest seasons on the internet are: January, March, September, October; On the opposite side, June 2014 was the lowest month for searches.

Finally, which insurance company is the most popular on the internet?

Without a doubt the most popular company on the internet during 2014 was GNP, closely followed by AXA, however its popularity significantly separated from its competitor due to its last 2014 campaigns, specifically starting in September.

In the graph you can also see a significant rise in Quálitas trying to get very close to AXA.

This information is for comparative purposes only and only refers to brand terms (e.g., GNP, AXA, Quálitas, General de Seguros, Mapfre).