Under the motto “Reimagining the Future”, the most important event in Mexico and Latin America for Digital Advertising began today: IAB Conecta, which brings together the main national and international players in this industry that is growing rapidly. double digits year after year.

With this tenth edition, IAB Conecta consolidates itself as the most important Congress of Digital Advertising and Interactive Marketing in Mexico and a meeting point in Latin America.

The first day passed with great success thanks to the presence of outstanding speakers such as:

Rohit Bhargava

Author of five of the best books on business and sales, including Non-Obvious (considered a Wall Street Journal bestseller in early 2015) and Likeonomics (nominated for Best Sales/Marketing Book of the Year by 1800CEORead) .

Jonathan Oliver Global Head Of Innovation Microsoft

Multimedia strategist, has more than 15 years of experience in global media, marketing strategy and digital business; and possesses a unique skill set to fulfill his role as Global Chief Innovation Officer.

He has spent the last 7 years playing various roles, being a strategist, architect and evangelist using the Microsoft portfolio (MSN, Skype, Xbox and Windows)

Pam Grossman Director of Visual Trends Getty Images

Director of Visual Trends at Getty Images, Pam has presented her research on commercial images at several Fortune 500 companies, among other events and conferences, including female empowerment nonprofit LeanIn.Org, led by Sheryl Sandberg; for Google, Microsoft, MasterCard, American Express

Diego Machado & Hugo Veiga Creative Directors AKQA São Paulo

They lead AKQA together in São Paulo as Creative Directors. In 2013 they were recognized by Ad Age magazine in 2013 as “Creatives you should know”, the same year they were named the most awarded Editor and Art Director at the Cannes International Festival of Creativity. They have won a total of 23 Lions for five different projects, including the first Titanium Grand Prix for Latin America for the Dove Real Beauty Sketches campaign.

We hope that this forum contributes as part of the growth we seek as an industry and focuses digital within the main players in the media mix.