With this tenth edition, IAB connects is consolidated as the most important Congress of Digital Advertising and Interactive Marketing in Mexico and Meeting Point in Latin America. The first day passes with great success thanks to the presence of prominent speakers such as: Rohit Bhargava Author of five of the best books on business and sales, including non-obvious (considered a bestseller of the Wall Street Journal in early 2015) and Likeonomics (nominated for the Best Sales/Marketing Book of the Year category by 1800ceoread). Jonathan Oliver Global Head of Innovation Microsoft multimedia strategist, has more than 15 years of experience in global media, marketing strategy and digital businesses; and I possessed a set of unique skills to perform his role as a global innovation director. It has spent the last 7 years performing different roles, being strategist, architect and evangelist using the Microsoft portfolio (MSN, Skype, Xbox and Windows)
pam grossman Director of Visual Trends Getty Images
Director of Visual Trends at Getty Images, PAM has presented her research on commercial images in several companies listed in Fortune 500, among other events and conferences, including Leanin.org, a non -profit organization that seeks female empowerment, led by Sheryl Sandberg; For Google, Microsoft, Mastercard, American Express
Diego Machado & Hugo Veiga Creative Directors Akqa São Paulo
They lead Akqa in São Paulo as creative directors. In 2013 they were recognized by the Magazine AD AGE in 2013 as “creative that you must know”, the same year they were appointed as the editor and art director most awarded at the Cannes International Creativity Festival. They have won a total of 23 lions for five different projects, including the first titanium Grand Prix for Latin America for the Dove Real Beauty Sketches campaign.
We hope that this forum will contribute as part of the growth we are looking for as an industry and center digital within the main players in the media mix.
