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Ideas, trends, and perspectives connecting strategy, creativity, technology, and measurable business outcomes across the digital ecosystem.

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TikTok marketing opportunities for brands during the holiday season

TikTok: An Opportunity for Brands During the Holiday Season

TikTok for Businesses: How to Increase Engagement and Conversions

TikTok marketing and performance strategy

TikTok as a Marketing and Performance Tool for Business

The ABCD Framework for Effective YouTube Video Ads

SEM Fundamentals for a Stronger Search Presence

CEO Digital podcast on strategy, technology and leadership

CEO Digital Podcast: Strategy, Technology and Leadership

Digital CEO: A Practical Guide for Business Leaders

Diagram explaining T-shaped professional skills

T-Shaped People: The Talent That Can Transform Organizations

Masclicks Named a Top Web Development Agency by DesignRush

Retrospective on business challenges in 2024

The Main Business Challenges of 2024: A Retrospective

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DJ performance as an analogy for digital marketing

What DJs Can Teach Digital Marketers

Explore how audience awareness, sequencing, experimentation and adaptation connect DJ performance with digital marketing.

Samsung and Mobile Ad Blocking: Historical Coverage

Historical reporting on mobile ad-blocking support and lasting lessons about advertising quality and user experience.

Historical Google advertising mobile app

Google Ads for iOS: Historical App Review

Historical coverage of the original AdWords iOS application and lasting principles for responsible mobile campaign management.

Yahoo Mexico Operations: Historical Company News

Historical coverage of Yahoo’s operational changes in Mexico and lessons about dependence on external platforms.

Digital agency project management responsibilities

What Does a Project Manager Do in a Digital Agency?

Understand how digital project managers align teams, scope, risks, communication, quality and delivery throughout a project.

Laboratoria Mexico's First Generation of Coders

A historical account of the first Laboratoria Mexico demo day and the exchange between its new coders and the local technology community.

Speakers at the IAB Conecta 2015 digital event

IAB Conecta 2015: A Digital Industry Meeting Point in Latin America

A historical look at IAB Conecta 2015 and the international speakers who discussed innovation, creativity and digital advertising.

Responsive web design across multiple devices

Improve Your Website with Responsive Web Design

Understand how responsive web design improves navigation and creates a consistent website experience across desktop, tablet and mobile devices.

Programmatic advertising ecosystem in Mexico

Programmatic Marketing in Mexico: Industry Overview

A historical overview of companies and roles in Mexico’s programmatic advertising ecosystem.

Community manager working across digital channels

Community Managers: A Multidisciplinary Digital Role

Understand the strategy, communication, service and measurement skills involved in professional community management.

Programmatic digital advertising workflow

Programmatic Advertising: How Automated Media Buying Works

Understand programmatic advertising through auctions, audiences, inventory quality, measurement and responsible data use.

Responsive website across multiple devices

Improve Online Visibility with a Responsive Website

Use responsive design to deliver complete, usable and maintainable content across devices.