IAB Conecta 2015 brought together participants from advertising, media, technology and business in Mexico. This page preserves the event as historical industry coverage.
A market in transition
Speakers discussed how mobile adoption, data, programmatic media and new creative formats were changing the relationship between brands and audiences. Many of those subjects were still emerging in mainstream planning.
International and regional perspectives
The program connected global trends with the conditions of the Latin American market. It also provided a meeting point for organizations developing common practices and professional capabilities.
How to read the coverage today
Company roles, platforms, statistics and event links from 2015 may no longer be current. The article is useful as a record of the questions the industry was asking at that moment.
One lesson remains durable: technology changes quickly, while useful adoption requires business context, responsible data practices and creative work that respects the audience.
