After its arrival in the digital market in Mexico during 1999, Yahoo! announces its end of operations on February 2 of this year. This does not rule out the brand's presence in the Mexican Digital market, since it maintains operations in its offices in São Paulo, Brazil, as revealed by the TechCrunch site.
But how does this action impact the digital industry?
The sudden decision shows the speed of change in which the digital industry develops, we are in a market of constant evolution that arises from the immense need to transform communication and connectivity with the world, where everything moves much faster than in decades previous.
The decision made by the CEO demonstrates the fragility within the market in which the company finds itself, although this is not in some way a resounding surprise, when observing how it was losing market to other industry giants such as Google, even with its strongest products such as search engine advertising, in the which was once an industry leader.
What happened with Yahoo! It is a great lesson for the global industry, however for those of us who are dedicated to developing digital strategies, it is a wake-up call to understand that at the speed the internet grows, correct planning and well-determined objectives will be the basis for developing a successful future or an imminent catastrophe for each of the brands we represent. The main objective will always be to go faster than the current, only then can we understand our market and satisfy its needs at the right time with the right strategy.
