After its arrival to the digital market in Mexico during 1999, Yahoo! announces its end of operations on February 2 of this year. This does not rule out that the presence of the brand in the Mexican digital market, since it maintains operations in its offices of São Paulo, Brazil as revealed the TechCrunch site

what happened with Yahoo! It is a great lesson for the global industry, however for those who dedicate ourselves to developing digital strategies, it is a call for attention to understand that at the speed that the Internet grows, proper planning and well -determined objectives will be the basis for developing a future successful or an imminent catastrophe for each of the brands we represent. The main objective will always be to go faster than the current, only then can we understand our market and satisfy their need at the right time with the right strategy.