statista, Tiktok has been the most downloaded application since 2022, surpassing giants such as Facebook and Instagram.

Strategies for your company to take advantage of Tiktok
  • create authentic and participatory content

    • the Washington Post campaign, that adopted a humorous and relaxed approach to share news on Tiktok. Through ingenious videos and a fun narrative, they managed to capture the attention of a young audience, achieving millions of visualizations and establishing a new form of information consumption.

  • join the trends and challenges of hashtags

    • Chipotle launched the “#guacdance” challenge to celebrate National Guacamole Day, inviting users to share videos dancing. The result was a viral success, with more than 250,000 videos of videos in the first days and a notable increase in Guacamole sales.

  • collaborations with content creators (Tiktokers)

    • Gymshark have worked closely with Fitness creators in Tiktok, launching challenges and collaborations that resulted in an increase in 11% in global sales in just six months. Creators allow brands to occur naturally and credible, generating confidence and increasing exposure.

    Influencer creating videos for social media, it is using a laptop, smartphone and light
  • use Tiktok ADS strategically

    • in-feed ADS: These ads appear natively in the user's feed, as if they were one more video.
    • Branded Hashtag Challenges: invite users to participate in challenges created by the brand.
    • Branded Effects: allow companies to create personalized effects that users can apply to their videos.

    Kantar study showed that Tiktok ads are perceived as a 21% more entertaining and a 23% more inspiring than on other platforms. This reflects the importance of maintaining a creative and authentic approach, even in paid strategies.

  • produce educational or value content

    • e.l.F. Beauty have launched campaigns on Tiktok combining makeup tutorials with platform trends, achieving a balance between entertainment and product promotion. This approach has allowed the brand to generate more than 3 million visualizations and strengthen their relationship with users.

    Revolution

    McK, we help you develop a successful strategy in Tiktok aligned with the specific objectives of your company, starting from the Profit Formula as a central axis. We thoroughly analyze the key components of your business model - costs, income and added value - to design campaigns that maximize investment return and strengthen the connection with your audience. We focus on creating content that not only promotes visibility and engagement, but also in tune with the profitability and sustainable growth of your brand on this dynamic platform.

    let's get results together!