By: Alan García (@Alan_masclicks)
The South Korean company has just announced that it will add the well-known Adblock Fast blocker to the browser of its devices, being the second company to carry out this action, therefore, the User will not be able to see the ads published by Google.
This implementation is available for devices with Android 5.0 Lollipop and will be applied to the Google Play web browser, which presents the 4.0 update, with this you can not only block the advertising, but the download speed for android devices will increase by 51%
With this action we see how two of the largest telephone companies, Apple and Samsung, give a great blow to mobile device campaigns , by removing a considerable number of users from a campaign, despite this, it also means data that can be used in a good way to segment the content of different campaigns, but in general, the panorama seems to have complications in the future of the mobile marketing, we are moving so quickly that Tomorrow we do not know how beneficial or harmful the measure is.