The South Korean company has just announced that it will add the well-known Adblock Fast blocker to the browser of its devices, being the second company to carry out this action, therefore, users will not be able to see the ads published by Google.
This implementation is available for devices with Android 5.0 Lollipop and will be applied to the Google Play web browser, which presents the 4.0 update, with this it will not only be possible to block advertising, but the download speed for Android devices will increase by 51%
With this action we see how two of the largest telephone companies, Apple and Samsung, deal a great blow to mobile device campaigns, by removing a considerable number of users from a campaign, despite this, it also means data that can be used in a good way to segment the content of different campaigns, but in In general, the outlook seems to have complications in the future of mobile marketing, we are moving forward so quickly that tomorrow we will not know how beneficial or harmful the measure is.
