Just a year ago, Google had created an application for Android that allowed us to manage Adword accounts from a mobile device, today they present this app to us IOS users, which will allow us to manage all our accounts in a more practical way and provide better service to customers. The best thing about this is that now anyone can get said application, regardless of the operating system they have.
The first advantage of this, to begin with, is that you don't have to worry about monitoring your accounts if you don't have access to a computer, you can review the performance of your campaign by simply entering the application, as if it were your Facebook or Instagram, you can control spending, as well as review performance statistics. You can also optimize your campaigns by making keyword adjustments, basically allowing you to do everything you do on your desktop computer with the advantage of being able to do it from your iPhone.
It also has functions specific to the application, such as being able to make a call to a Google Adwords specialist in case you require some help. Likewise, it is possible to configure the phone to receive real-time alerts about any statistics, this is important as it will allow you to have total and instant control.
As for the interface, it is quite friendly from the beginning, it allows you to manage several email accounts in a simple way, so you will not get confused right away To know which account you are in, once inside, it shows you a table with the clients you have and when you choose the one you want, it will take you to the statistics, marking everything clearly.
If what you need is to see the performance, you are provided with different graphs, with information on devices, clicks, type of most visited network, etc. In addition to an editable calendar with the classic Adwords options and aside from this, some statistics such as impressions or clicks generated during the time you determine. If you go down inside the application, it will show you buttons for “Campaigns”, “Ad Groups”, “Keywords”, “Ads” and “Opportunities”.
In general, we find a pretty good application, very easy to use and with the tools at hand, it is ideal for those of us who are dedicated to digital marketing , although it is also designed so that people who do not work in an agency and have a business can manage it in a simple way. The only thing you won't be able to do here is upload and create new campaigns, however, this absence does not detract from the benefits that this highly recommended App can provide.
