Google long ago revealed the way its search engine works, which includes more than 200 factors to offer the user the best possible result. One of the many things it does to show the results of a search is to classify the pages according to their content, maintaining monitoring of all the pages that are indexed. In the second part of this process, Google uses algorithms to perform different tasks such as spelling , autocomplete the search, look for synonyms and understand the questions asked.

This is where our work comes in, we can obtain better results if we make Google's task a little easier, using micro data, and thus it will take us into account more quickly.

How do they work?

Micro data is the data markup recommended by Google, in which HTML elements are marked by attributes, itemscop, itemprop, itemtype, the use of They make indexing easier because the algorithm that processes it is more reliable and easier to debug.

Micro data goes directly to fragments of a page on the site and can indicate various things, for example: data about an author, the note of a blog post, etc.

These serve to provide more information in a standardized way to search engines and facilitate data collection. The aggregated data is wrapped in html tags for easy indexing in engines.

There are several types of data markup, on the next page you can find all the types and examples of how to use it on your site, web schema.org

Can I use microdata without modifying my HTML?

Google also offers the possibility of adding this data to the site without the need to modify the HTML, this is done through a website recognition process, with markup of Google data that identifies the pages of the website that have ever been crawled.

You can use Google data markup here: https://support.google.com/webmasters/answer/2692911?hl=es

If you have placed micro data on your website and want to know if it works correctly, we recommend that you test it at the following link: https://search.google.com/structured-data/testing-tool