Social networks began as a leisure web space, however, over time, this concept has evolved. Social networks are increasingly important for companies, both in the area of ​​marketing or human resources.

We have been seeing that with social networks you get to the client, win in notoriety and make branding. We also know that they are being used, as a customer service channel.

From the point of view of reputation this is fundamental. Reputation management both proactively, with the publication of value content for my clients that have a certain relationship with your brand; As reactively, responding to the comments that affect it, it will be consolidated as a strategic point for the survival of the company.

But which one suits you?  

As even in social networks there are differences, we tell you how to make use of each of them:

twitter

  • The most important thing in this network is interaction, so it is imperative to always answer the mentions and do it quickly.
  • It is advisable to have a customer service account and another to share information.
  • You have to follow users to mention your brand, to know who they are. To do this, you can use the Twitter search engine or an application.
  • Disseminate the company's information in relation to everyday life to create empathy with users.
  • Do not use the 140 characters: Use a little less, so you will allow users to add a comment with RT (retuit).
  • It is advisable to use the TT (trending topics) in the company's tweets, that way they reach more people and not only your followers.
  • Promotions or dynamics can be made to offer gifts to followers.

Facebook

  • The page from which you work on Facebook must be a fanpage, because in them the social network throws statistics on the performance of the brand.
  • Publications should be less than on Twitter, perhaps, 2 or 3 a day, since the user can feel saturated.
  • In the same way as on Twitter, you must respond to all the comments of the followers.
  • Facebook allows you to promote the page from ads, which is recommended to attract more followers.
  • The Facebook page must be promoted on Twitter to homogenize the community.
  • Publications can be related to the benefits of your products and services, photos of the products and their best use.
  • Promotions should never be forgotten (which must always be fulfilled).

Instagram

  • This network is only to share photos, therefore, images of products and services must be published.
  • It can be a good platform to announce the novelties that our brand will offer.
  • Instagram, like Twitter, allows the use of hashtags, allowing users to see your photographs in their specific searches.

LinkedIn

  • This is a professional network, focused on business and networking.
  • Company profile can be created that we can register and manage from our company to: present, highlight our products and services, contact followers and publish job offers.
  • It is an excellent way to make company branding.

With the options we give you, did you already decide for any?