This app makes use of GPS to find the various Pokémon creatures through routes between streets, parks, as well as various commercial establishments, from small places to eat such as commercial and even funeral squares.

not so popular establishments reported the increase in their visits up to 75% from the launch of Pokémon Go; It was expected that both the shops, and Niantic, creator of Pokemon Go, saw a great opportunity, and their commitment to do business with this trend will be through the Poké stops.  

John Hanke, CEO of Niantic, mention in an interview that the ads will soon arrive in the form of sponsored locations (Sponsored Locations). As explained by the advertiser's price, it will depend on the visits that the stop in question receives.

Although it is rumored that McDonald’s Japan will be the pioneer on this platform. The first sponsored locations of Pokémon Go will be announced until further notice.

There are still several unknowns of what the amount to be charged for sponsorship will be and if it will be available for local businesses or only for large brand.

Pokemon Go has become not only one of the most unloaded mobile app, it has also been a social phenomenon and now a possible business model, which could revolutionize the advertising industry.