This app uses GPS to find the various Pokémon creatures through routes between streets, parks, as well as various commercial establishments, from small places to eat such as shopping plazas and even funeral homes.
Not so popular establishments reported an increase in visits of up to 75% after the launch of Pokémon GO; It was to be expected that both businesses and Niantic, creator of Pokemon Go, saw a great opportunity, and their bet to do business with this trend will be through poké stops.
John Hanke, CEO of Niantic, mentioned in an interview that the ads will arrive soon in the form of sponsored locations. As explained, the price to be paid by the advertiser will depend on the visits that the stop in question receives.
Although it is rumored that McDonald's Japan will be the pioneer on this platform. The first sponsored Pokémon GO locations will be announced until further notice.
There are still several unknowns as to what the amount to be charged for sponsorship will be and whether it will be available for local businesses or only for large brands.
In short, Pokemon Go has become not only one of the most downloaded mobile apps, it has also been a social phenomenon and now a possible business model, which could revolutionize the advertising industry.
