Within the framework of the Perfomance Council Board , the premier agencies met on January 29 the Tamayo Museum to talk about the challenges that the digital world faces in the direct response market.

an event chaired by Maríate Arnal managing director of Google Mexico and the team of agencies.

The event was held hand in hand with clients such as Uber and agencies that are revolutionizing the way of performing performance marketing, experiences and challenges were shared for this year in such a way that it allowed to raise the conversation and knowledge to offer in a professional way strategies for large clients.

The event sought to be the reference and communication bridge between client agencies and Google to know about the needs and continue advancing in the path of professionalization or education.