Within the framework of the Perfomance Council Board, the Partner Premier agencies met on January 29 at the Tamayo museum to talk about the challenges that the digital world faces in the direct response market.

An event chaired by Maríate Arnal Managing Director of Google Mexico and the agency team.

The event was held hand in hand with clients such as Uber and agencies that are revolutionizing the way performance marketing is done, experiences and challenges for this year were shared in a way that allowed raising the conversation and knowledge to offer professional way strategies for large clients.

The event sought to be the reference and communication bridge between client agencies and Google to learn about the needs and continue advancing on the path of professionalization or education.