The advantages of using social networks to promote the goods and services offered by your business are obvious. However, have you stopped to verify if you are using them correctly?

of the entire offer of social networks that currently exist, without a doubt Facebook is one of the most profitable, this due to its number of users (just over 1,200 million worldwide), which makes it an excellent vehicle to publicize your brand.

However, there are three common mistakes that many companies commit at the time of launching a Facebook page, so in this note we give you three suggestions so that you do not incur them:

do not become obsessed with the numbers

The question is not to accumulate by accumulating. While the number is followers and the amount of “likes” that your publications are important, above this is the interaction that you generate between users and your brand. Do not forget that if your followers do not interact with your page, your publications will not reach their walls, so you will be talking to the void.

don't ignore your followers

Publishing only the information that you are interested in, without leaving a space for interaction with users, it is a mistake that you should avoid. Remember that nobody likes monologues, and less when the Internet allows you to generate multidirectional communication. So, if you don't want to lose your followers and fans, listen to them, attend to their suggestions and think about them at the time of publishing.

don't speak too much

"Less is more", thus prays the popular saying, which also applies to social networks. This means that publishing too much content a day more than a good idea, can be counterproductive, especially when the information is not so relevant. For this reason, it takes into consideration what experts recommend: for consumer brands, three publications per day are sufficient.