Of all the social media offerings that currently exist, Facebook is undoubtedly one of the most profitable, due to its number of users (just over 1.2 billion worldwide), which makes it an excellent vehicle to make your brand known.
However, there are three common mistakes that many companies make when launching a page on Facebook, so in this note we give you three suggestions so that you do not make them:
Don't get obsessed with numbers
The point is not to accumulate for the sake of accumulating. Although the number of followers and the amount of “likes” your posts receive are important, above this is the interaction you generate between users and your brand. Don't forget that if your followers don't interact with your page, your posts won't reach their walls, so you'll be speaking into a void.
Don't ignore your followers
Publishing only the information that interests you, without leaving space for interaction with users, is a mistake that you should avoid. Remember that no one likes monologues, especially when the Internet allows you to generate multidirectional communication. So, if you don't want to lose your followers and fans, listen to them, pay attention to their suggestions and think about them when publishing.
Don't talk too much
“Less is more”, so goes the popular saying, which also applies to social networks. This means that publishing too much content per day, rather than being a good idea, can be counterproductive, especially when the information is not so relevant. For this reason, take into consideration what experts recommend: for consumer brands, three posts a day are enough.
