every year, the Google Premier Partner Awards aim to recognize the best agencies in Latin America in 6 categories: Excellence in search, graphics, applications, shopping, video and growth of companies in companies in companies Line.
Our client Firefly Mexico is a car rental company addressed to the youth audience, which has the back of 100 years of HERTZ, a leading company in its bouquet. The challenge was to communicate the advantages of the brand, such as the ease of renting a car and the discounts that apply to its users. then, our purpose as a digital agency in this case, was to break with the classic curve of attention of conventional videos; By following the best YouTube practices, we generate a video with a new plot arc, thus we created our first Trueview for Action campaign. When incorporating this idea based on a striking narrative, we managed to make our client part of the main search results in Google, positioning itself as one of the most important brands in the consumer's mind at the time of resenting a car.
