On August 29, the finalists of the Google Premier Partner Awards 2019 were announced, Masclicks was selected in the Excellence in Video category, for the video Renta un Car con Firefly. In this category, the most creative Google video ads stand out and the experience and excellence of the Google Partner Premier agencies are rewarded. The award ceremony will be an exclusive ceremony that will take place on October 3 in New York. 

Every year, the Google Premier Partner Awards aim to recognize the best agencies in Latin America in 6 categories: Excellence in Search, Display Ads, Apps, Shopping, Video and Online Business Growth.

Our client Firefly México is a car rental company aimed at the youth audience, which It is backed by 100 years of experience from Hertz, a leading company in its field. The challenge was to communicate the advantages of the brand, such as the ease of renting a car and the discounts that apply to its users.

So, our purpose as a digital agency in this case was to break with the classic attention curve of conventional videos; By following YouTube best practices, we generated a video with a new story arc, thus creating our first TrueView for Action campaign. 

By incorporating this idea based on a striking narrative, we managed to make our client part of the main search results on Google, positioning itself as one of the most important brands in the consumer's mind when renting a car. 

We are proud to be among the best agencies in Latin America, to be part of the finalists and maintain our position as a Premier Google Partner, but above all, to exercise our passion every day: achieving the best value results for our clients.