Today, brands must know both digital marketing and their product itself.
"The first thing is to have an education in the measurement, I think we should work with customers to explain how the digital theme works. Unlike TV, you can already measure impacts and impressions. But that loses its value when you do not have a comparison or when you do not know what that impact or those visits will serve and you do not know if that was good or bad.
On the other hand, Fernando talked about transparency as the third pillar. Thanks to her, good strategies and results arise. "If there is no transparency, anything else will happen, there will be no good strategies and good results. Because if we are not transparent with the client, with what we do, we buy or with the costs; the client will not feel safe that with each inverted weight will obtain something in return. Without transparency, no conversation will advance," Mosqueda added.
Another advantage of transparency is the objectivity of the ideas that arise and the final result of these, the delivery of weekly or monthly status and the real goals to be met in the short or long term.
These pillars are important for both agencies and customers. The purposes of these are to unify efforts, provide ideas that improve the established and value results.
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