On August 4, Google launched its new badge for agencies "Google Partners Premier", with a great event at the Forum Masaryk presented the new badge for its closest agencies.

A new red Badge will help identify the 35 Agencies in Mexico that Google accredits as Premier Partners.


What guarantees do advertisers have with a premier partner agency?

In order to be accredited as a Premier Partner, it is necessary to meet a minimum investment limit among its most important clients, but it is not only about wasting money on campaigns, it is necessary to maintain optimal performance in the accounts with positive trends every quarter and to meet it there are a considerable number of indicators that must be carried out so that Google can accredit it as optimal, from operational issues in account optimization, to potential growth in the business of each advertiser..
< br />With this new badge it aims to create greater competition, but above all, maintain greater specialization among Partner agencies, ensuring high quality in service and the technical skills of those who operate the accounts, since now not only will the new badge be displayed in the search engine for partner agencies in Mexico, it will also be will show the specialization that each agency has in each of the platforms that Google offers, giving advertisers greater certainty of the agency that will accompany their brand in their next strategies.

We know that Google does not represent the totality of the possibilities in the creation of advertising ecosystems, however can be considered the most important actor involved in the search for results. For this reason, it is extremely important that agencies in Mexico take a serious role in the face of this challenge, demonstrating that Internet advertising is much more than sending invasive messages to users and pointing out that quality alternatives can be offered with a solid base that allows us to make the most of the resources that the internet offers us.

The challenge has begun and we are proud to be part of the first 35 Partner Agencies in Mexico.