the simplest for several companies was to decrease their investment or practically stop investing until they have a broader panorama than will come, however, the balance will find it by reviewing the initial objective of the campaigns and rethinking if the objective is essential or not.

the budget in

although it is evident that the most significant change was in the 40% ). However, other companies began to lower the conversion volume, the cost of conversion, from there, is where several of the decisions taken regarding the investment that will be executed during the contingency.

tips to have a good investment strategy

Better investing the budget of each client will depend on the revision of the current strategy, the first thing would be to review the performance of each medium, review the volume of leads, then analyze the closing rates of those leads for sale, or in the typification that is of more value for each brand and make an analysis of the cost per cost per lead. 

the media mix will change after this analysis but quiet, the important thing is to concentrate the investment where we see demand and volume growing.