Since the emergence of internet advertising marketing we have seen countless terms appear that can sometimes be too confusing or have connotations specific to different content and advertising distribution platforms. How many times have we not heard about iimpressions, CTR, VTR, conversion rate, reproduction quartiles, view complete view...Perhaps most digital marketing professionals can understand them, however at the moment When making a media purchase, each platform determines a different connotation, offering the indicator that allows you to better measure its effectiveness. For this reason the IAB, the CIM and major exponents of the digital industry have worked together to standardize each of the terms they propose in their "Digital Glossary" " with the objective of creating fair standards for advertisers, participating in the "Normalization 2016 - Mexican standards" program.

The methodology to validate all the terms added in the Digital Glossary was approved by a consultant from the Technical Committee of Statistical Advisors (COTAE), validating the process of discussion and consensus of the definitions of terms. 

The call to participate was launched to IAB partners (Media, Agencies, Advertisers, Associations and Technology Platforms) inviting them to participate in the development and discussion of the concepts that would focus on the glossary, forming work teams of 6 to 10 professionals with between 4 and 7 years of experience in the digital industry.

All terms developed by the work teams were subjected to a validation process before the quality committee made up of professionals with 10 or more years of experience. The quality committee was also responsible for voting in favor of the final version of the digital glossary.

Finally, a style correction expert formatted and provided correct syntax to each of the 120 terms and their definitions.

The glossary, more than a tool, has become a call to commitment to offer advertisers certainty that advertising investments on digital platforms are fully meeting their objectives. With the Digital Glossary, advertisers from all over Mexico will be able to better understand the payment models that can sometimes be confusing, but even more importantly, Media, Agencies, Advertisers, Associations and Technological Platforms. They will be able to demonstrate in a much clearer way the background behind a click or an impression, the repercussions and scope that can be achieved in each of the strategies.

Review all approved terms and meet all participants