Mressions, CTR, VTR, Rate Conversion, reproduction quartiles, View Complete View ... Perhaps most digital marketing professionals can understand them, however when making a media purchase each platform determines a different connotation, offering the indicator that allows you to better measure its effectiveness. For this reason, the IAB, the CIM and great exponents of the digital industry have worked together to standardize each of the terms they propose in their "digital glossary" with the objective of creating fair standards for advertisers, participating in the program of "normalization 2016 - Mexican standards".

The methodology to validate all the terms added in the digital glossary was approved by a consultant of the Technical Committee of Statistical Advisors (COTAE) giving validity to the process of discussion and consensus of the definitions of terms. 

The call to participate was launched to IAB partners (media, agencies, advertisers, associations and technological platforms) inviting to participate in the development and discussion of the concepts that would concentrate on the glossary, forming work teams of 6 to 10 professionals with between 4 and 7 years of experience in the digital industry.

All the terms developed by the work teams were submitted to a validation process before the Quality Committee formed by professionals with 10 or more years of experience. The Quality Committee was also responsible for giving its vote in favor of the final version of the Digital Glossary.

finally an expert in style correction gave format and correct syntax to each of the 120 terms and its definitions.