For influencers in Mexico, it is important to know the rules and regulations on advertising in the era digital. The Federal Consumer Protection Law is the main rule that dictates the behavior of influencers in Mexico; However, in other countries such as the United States, the Federal Trade Commission has its own regulation and advice for influencers. In this note, we explore what influencers in Mexico need know about online advertising and how to avoid legal problems.

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In Mexico, all information related to goods, products or services that are disclosed through platforms digital or social networks is considered advertising. It is important that influencers know this, since the law Federal Consumer Protection requires that advertising be clear, truthful, verifiable and exempt in other ways that can induce error or confusion. To avoid legal problems, influencers must be careful in the information that they share and be transparent about any commercial relationship they have with the brands.

Laws for advertising in Mexico and other countries

In other countries, such as the United States, the regulation of influencers advertising is handled in a way different. The Federal Commerce Commission (FTC) is the entity in charge of this. The FTC published the document "Disseminations 101 for influencers", which contains specific advice for influencers that helps them disseminate correctly their commercial relationships with brands. This document contains useful information that Influencers in Mexico can also consider in their own work.

What is undercover advertising?

Another important aspect for influencers in Mexico is the definition of "undercover advertising." This term is refers to any type of advertising that is not properly identified as such and is a serious violation of the Consumer protection law in Mexico. Influencers must ensure that any information that Share online is properly identified as advertising, even if they do not have a direct relationship with the Brand.

Why is this regulation relevant?

The power of influencers as part of marketing campaigns is evident and is increasing. The influencers They can help brands to reach a broader audience and build an authentic connection with their audience aim. However, if the influencers do not take into account the regulations and online advertising standards, They could run the risk of facing legal problems and harming their reputation. It is important that Influencers are aware of these regulations and make sure they comply with them to avoid those risks.

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Online advertising can be a powerful tool for influencers, but it is important to remember that it is regulated by the Federal Law on Consumer Protection. Influencers in Mexico must be cautious with the Information that they share and be transparent about any commercial relationship they have with brands. Besides, They must properly identify any advertising they share. It is also important to consider Regulations in other countries, such as the United States, to have a solid practice in online advertising. In General, influencers can be an effective part of any marketing campaign, as long as they ensure that your behavior in the digital world is within the established regulations and norms. download the guide Complete here and take full advantage of your online influence!