In Mexico, all information related to goods, products or services that is disclosed through platforms digital or social networks is considered advertising. It is important that influencers know this, since the Law Federal Consumer Protection requires that advertising be clear, truthful, verifiable and exempt from other forms that may lead to error or confusion. To avoid legal problems, influencers must be careful in the information they share and be transparent about any commercial relationship they have with brands.
Laws for advertising in Mexico and other countries
In other countries, such as the United States, the regulation of influencer advertising is handled in a different. The Federal Trade Commission (FTC) is the entity in charge of this. The FTC published the document “Influencer Disclosures 101,” which contains influencer-specific tips to help them disclose correctly their commercial relationships with brands. This document contains useful information that influencers in Mexico can also consider it in their own work.
What is covert advertising?
Another important aspect for influencers in Mexico is the definition of "covert advertising." This term is refers to any type of advertising that is not properly identified as such and is a serious violation of the Consumer Protection Law in Mexico. Influencers must ensure that any information they shared online is properly identified as advertising, even if they have no direct relationship to the brand.
Why is this regulation relevant?
The power of influencers as part of marketing campaigns is evident and increasing. The influencers can help brands reach a broader audience and build an authentic connection with their audience aim. However, if influencers do not take online advertising regulations and standards into account, They could run the risk of facing legal problems and damaging their reputation. It is important that the influencers are aware of these regulations and ensure they comply with them to avoid these risks.
Online advertising can be a powerful tool for influencers, but it is important to remember that it is regulated by the Federal Consumer Protection Law. Influencers in Mexico must be cautious with the information they share and be transparent about any commercial relationship they have with brands. Besides, They must properly identify any advertising they share. Likewise, it is important to consider the regulations in other countries, such as the United States, to have a solid practice in online advertising. In Overall, influencers can be an effective part of any marketing campaign, as long as they ensure that your conduct in the digital world is within the established regulations and standards. Download the guide complete here and make the most of your online influence!
