yesterday, Google posted in its official blog for Latin America the launch of the call metrics tool for Mexico and Puerto Rico. The news becomes relevant since it contributes to the development of the industry on the Internet, with formats that allow connecting users and advertisers in an easy and safe way, but above all that allows to measure the scope of the efforts that are generated in digital campaigns .

The call conversions allow to measure the number called direct call provides true commercial value. These types of tools help generate contact between user and a much simpler and more agile brand, managing to have an important impact on campaigning performance and the monetization of advertising in general. 

As digital strategists , it is important to understand that we must help the user to achieve what he needs in a simple way and provide value. In mascicks we understand and focus all our efforts to improve the experience of each user, so we believed in the tool significantly improving the results of our clients until they make them a success case on Google with the Use of Call Metrics and the call conversions.

We leave you

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