Yesterday, Google published on its official blog for Latin America the launch of the Call metrics tool for Mexico and Puerto Rico. The news becomes relevant since it contributes to the development of the industry on the Internet, with formats that allow users and advertisers to connect in an easy and secure way, but above all that allows measuring the scope of the efforts generated in digital campaigns. .

The call conversions allow you to measure the number of calls that come directly from the ads enabled with the call now button and from your website, it even allows you to measure the duration and define the moment in which a call brings true business value. These types of tools help to generate a much simpler and more agile contact between user and brand, managing to have a significant impact on the performance of campaigns and the monetization of advertising in general. 

As Digital Strategists, it is important to understand that we must help the user get what they need in a simple way that adds value. At Masclicks we understand this and we focus all our efforts on improving the experience of each user, which is why we believed in the tool significantly improving the results of our clients until turning them into a success story on Google with the use of Call Metrics and Call Conversions.

We leave you the complete statement in which we give our complete opinion about the tool and how we were considered a success story.