Taking pencil and paper surveys is becoming a thing of the past. And, can you imagine being able to lift significant samples of different topics with just a few clicks? Well, this time Google makes it possible and brings us a new tool, Google Consumer Surveys (GCS) .
This is an online research platform that allows us to launch surveys at representative samples of our target audiences through the web and on mobile devices.
The editors network allows you to have a large sample of people who can answer our questions.
This platform allows us to make more precise segmentations on the market from which we want to obtain a sample. GCS handles 5 advanced functionalities:
1.- Personalized panels.
We can create a personalized panel about our ideal audience, for example, frequent/loyal buyers of its competitor. 2.- Targeting by profession surveys looking for audiences according to professions, for example, counters, doctors or beauty professionals. 3.- Postal code targeting even more precise surveys using postal codes, for example, high growth areas, influence districts, strategic points.
4.- Cookies list retargeting
5.- GEO-FENCING
Here we will take advantage of Google Maps technology, so we can launch surveys to users who have visited a physical location, such as one of our stores.
These last two come into their premium service of this platform.
There is no doubt that Google is committed to innovating and offering the best option to its customers in all items, and now with Google Consumer Surveys it shows us that it goes with a firm step.
